Videos are more effective as a communication medium than pictures or words. As a result, YouTube has become the prime platform for marketing products and services. Whether you want to expand your business locally or internationally, you can use this platform to create an effective marketing strategy.
However, before you get a camera and start shouting “Light! Camera! Action!”, you need to understand what YouTube can offer you as a marketing platform and what steps will give you the best results. The following cheat sheet will guide you through the process.
Please print out the cheat sheet and put it where you can see it regularly, or make the image your computer’s wallpaper. You can refer to it as you create those high-ranking videos that will help you increase your audience.
Infographic source: SocialMediaMarketo
Here are some video marketing strategies and YouTube tips.
YouTube and Video Marketing Cheat Sheet
- Start with an Awesome Title
- Write a Description that Hooks Viewers In
- Use Appropriate Tags so Viewers can Find Your Video
- Use an Eye-catching Thumbnail
- Upload Your Video in High Definition
- Add Transcript to Your Video so Search Engines and People Can Use It
- Keep the Video Short & Sweet
- Add Music to Increase the Emotional Impact
- Include a Brand Logo as Watermark
- Link to Other Videos of yours that are Relevant
- Use a ‘Call To Action’ at the End
SEO Expert Brian Deans Tips for Higher Rankings in YouTube
- Provide a Hook – A Quick Intro
- Jump Into the Content Quickly to Improve “Watch Time”
- Use The Perfect Video Length 5+ Minutes, Make Sure Video is Not Too Long
- Use “Open Loops” to Hold People’s Attention. Open Loops is when you Mention Whats Coming Later in the Video
- Promote Your Video Content to the Max
Summary
Include video marketing and YouTube in your 2017 marketing budget. Follow the steps on this infographic to get better results. If you need a hand get professional help!
But how do I know if the title is worth creating a video? I mean how do I do keyword research for video? I don’t want to waste an entire day or two of my time creating an awesome video and ended up having less than 1k views. I don’t think that will be worth the time. Keyword research is essential to youtube success and I think it will be worth your time writing an article on it 🙂 Just my 2 cents. If you have a link, free feel to share it with me. It will be greatly appreciated!
Hi Jeremiah,
Great suggestion, definitely worth doing research and writing an article or creating an infographic on it. Thanks for sharing your thoughts.
Hi Cent,
I am not good at Youtube marketing but your infographic is a really good help.
I would simply say.
Keep up the good work.
Thanks for sharing.
Hi Robin,
I am not good at video marketing either, you would have seen I am more visual and into infographics. As digital marketers even though we like to be every where – it is simply not feasible unless you are part of a team.
Glad you found the infographic useful and appreciate your thought as always.
Hey Cent,
In new era, visualization become prime technique to attract our audience. YouTube offers a range of video advertising options, with the best ones for conversions being True View In-Search and In-Display Video ads together formerly falling under the YouTube Promoted Videos name. YouTube is higher up in the sales funnel, so gearing keywords related to the discovery stage works best. YouTube provides us a good opportunity to boost our business by simply adding videos in it. You have shared great facts regarding YouTube and they are appreciable. Eventually, thanks for sharing your experience with us.
With best wishes,
Amar kumar
Hi Amar,
Thanks for sharing some great insights on YouTube advertising. Glad you liked the post.
Regards, Cent