What is Digital Marketing

I am 100% sure you must have heard the word Digital Marketing. But do you know all about digital marketing?

In this guide, you will learn everything from basic to advanced levels.
Are you all set to start reading about Digital Marketing?

Grab a mug of coffee because it’s going to be a bit long!

What is Digital Marketing Actually?

Digital Marketing is that aspect of marketing that utilizes the internet and other digital platforms, including social media, to promote products and services.

Precisely, it is all about promoting your product and services online on digital platforms to connect with potential customers and influence them.

Before digging further, let’s have a look at the frequently asked questions.

Are you excited to learn all the concepts?

Let’s begin!

Digital Marketing Guide

In this guide, you will learn all the types of digital marketing, followed by practical strategies, recommended tools, and FAQs.

It is a must-go-to guide if you are a beginner and want to become a digital marketing expert.

However, digital marketing is an inclusive term, and it consists of many components. Or you can also say there are many types of digital marketing.

And we all know each platform is backed up by its algorithm and has its benefits, and thus we will also have a look at each potential social platform one by one

Major Components of Digital Marketing

Digital Marketing has lots of essential components. Mastering all at once, we will make you good at none.

However, how would you be able to decide which one you want to excel in without even knowing about it?

That’s why go through each of the components and read the FAQ associated with each. It will help you figure out what you want.
Learning each type step by step is the best way to become a full-fledged digital marketer.

Let’s have a look at the essential components of Digital Marketing:

1. Search Engine Optimization (SEO)
2. Social Media Marketing (SMM)
3. Content Marketing
4. Affiliate Marketing
5. Influencer Marketing
6. Email Marketing

You can also call it as a type of digital marketing.

Search Engine Optimization (SEO)

SEO or Search Engine Optimization helps to boost your website’s ranking in online search results.

The overall intent of SEO is to rank for a particular set of keywords.
However, ranking for a keyword on the search engine will require you to fulfill all or essential aspects of the algorithm.

Google has 200+ ranking factors.

However, considering all the 200 factors is difficult.

Thus, it’s best to make your website optimized for essential factors.

Frequently Asked Questions

But why is this needed?

Because:

75% of people don’t even scroll beyond the first page of search results.

It is said that if your website doesn’t rank on the first page of the search engine, it’s kind of dead.

This means no matter how informative or creative your website is.

It will get zero traction if it’s not on the first page of the search results.

That’s why you need to invest time to learn the art to rank the website for specific keywords.

And when your website ranks at the top of the search engine, you will be flooded with the traffic.

And with the targeted traffic, you can achieve anything you want.

It will not only help you get more visitors, but it will also help you get more leads, will boost the sales and of course will help you gain a better and positive image.

In short, it will help you become a brand.

Before we jump into the types and exact steps to implement, you must remember that SEO doesn’t work overnight.

And if you are a business, you may need a team to execute it all.

In fact, the overall Digital Marketing is all about content.

It’s a process that takes time, effort, and of course a lot of content.

So you must either know how to write a well-researched, optimized and informative piece or you should hire someone who can write it for you.

It’s a great investment for both businesses and bloggers, it will give you a great return for your business in the long run.

Types of SEO

On-page SEO

On-page SEO optimization is the process to make sure that your website is clean, customized, and optimized for the best user experience.

This section of the guide will help you understand On-page SEO and exact practical steps to get you started with SEO. 

In short, it’s a process to clean both your code and content.

• Do Extensive Keyword Research

Keyword research is the beginning of executing SEO. It’s a process of finding what people are searching over the internet.

In short, it’s the core and foremost step of Search Engine Optimization.

Example: Whenever you type specific words in the search bar of Google to find the answer, that typed words by you are called a keyword.

You must do extensive keyword research when you are looking for a new niche, new content ideas, or even when optimizing your existing content. 

You can start by making a list of all important and relevant keywords based on what your business is about. Once your list is ready, you can choose a few keywords that you wish to focus on, and those that you feel are important to SERPs.

Are you wondering how to find the keywords?

Well, there are lots of free and paid tool which will help you get the list of all the keyword you are looking for your industry or niche.

Google Keyword Planner, is the best free tool to get the list of keywords within the blink of an eye.

Do you think it’s the end of the keyword research by getting all the keywords?

Well, No!

It’s the beginning!

Once you get the list of all the required keywords, you have to study, analyze, and understand the intent behind each.

Whenever a user searches for a specific thing on Google or any other search engine then the user holds an intent. He wishes to get the content of a specific format or type.

You know why it’s important to analyze each keyword, before utilizing them?

Because sometimes no matter how much effort you put to get rank for that keyword will go all in vain.

Do you want to face that?

Of course, NO!

Well, now the question is how to understand the intent behind each keyword.

To do so, you have to search each on Google and analyze the search results.

Check whether or not you are planning to put the content in the format it’s already there.

And also plan how you can add value to the existing info that’s already out there.

• Write Unique and Keyword Optimized Content.

Content on your web-page, blog-post, or article must be well-written.

Don’t copy-paste content.

You can definitely take inspiration from other blogs or websites. However, copying them will neither give you the confidence nor will it provide any value to your readers.

And suppose, if google found that your content is duplicate or if someone makes the complaint of you for plagiarism, then you may get penalized.

In simple words, you will never be able to rank your website on Google.

Keyword optimized content is another important aspect of SEO today.

Now you may say that you want to write for your readers, not for the search engine. Right?

However, you need to understand that it’s the search engine like google which helps you and your readers find each other.

Do you think it’s smart to ignore search engine?

Ofcourse NO!

Even Google or any other search engine want’s to show the best information to their user.

Google is smart enough to detect the best.

Well, now the question is ‘How to write both informative and keyword-optimized content’.

Well, for that you need to become more creative, you have to re-shape your words to make it appealing to both your readers and search-engine.

Blogging and content writing is a work of art. And you being the writer, must learn the art to impress both.

• Write Eye-Catching and Keyword Optimized Title

The title of a page is another important on-page SEO element that is easy to master. The best way to start writing a title is by using the targeted keyword. The length of an ideal title is about 60 characters with the keyword at the start of the title.

Google’s current title tag display maxes out at 600px. This precisely converts to 60 characters, and so you must try to limit your title to the same. 

If your keyword does not exactly fit into your title, you don’t have to worry. You can also use synonyms, stop words, etc. So your title content needs to be keyword optimized and on-point. 

• Short and SEO-Friendly URL

It is very important to understand that a clean, short, and friendly URL structure is highly beneficial to users as well as search engines. The first step to creating a URL is to avoid complex and confusing structures.

Instead, think of shorter keyword-optimized URLs. People are most likely to click on those search results that match their queries. Short URLs, therefore, help cement your page. Also, URLs include the keywords that you are targeting. 

Using long and descriptive URLs reduces clarity and does not help Google rank your page in the search results. So aim at creating short URLs with your keywords. 

• Add Meta Description

These are short descriptions below the URL on a search page. It basically describes the content on the page. This is the perfect place for you to add relevant keywords so that your URL can be picked by the search crawlers.

But you must remember to add relevant content that matches the content on your page. Failure to do so will result in higher bounce rates, which is harmful to your page. Therefore, when you optimize the meta description, you can immensely improve your page’s click-through rates or CTR and reduce the bounce rates. 

• Use H2 and H3 tags in Subheadings

Most readers scan through content to have a brief idea of what the text is about and which sections interest them the most. Scanning content becomes quite tedious when the text does not include any subheadings.

If readers quickly cannot find what they look for, they will leave your page. Therefore a subheading structure is highly crucial in your content. 

When you optimize your content with the right subheading tags, you avoid and considerably reduce your page’s bounce rates. Search engines also use your heading and subheading to determine what your text is about.

So the next time you create the content of more than 300 words, remembers to add appropriate subheading tags!

• Optimize Images

Readers are highly attracted to images rather than text. If an image is highly appealing, people tend to share that content and leave an impression. It is especially best if you can create your own original image that is specific to you or your business.

These images should be of great quality: even search engines index and rank high-resolution images. You must remember that when you create images, you are doing so for your desktop and mobile audience. And since Google is widely used on mobile, your images must be smaller in size to that they can load faster. 

Recent studies have shown that images with captions are read 300% times on average, which is more than the content of the post itself. Therefore you must always add captions to your images for higher SEO optimizations. In fact, like URLs, captions are also crawled by search engines. 

• Internal Linking

This is another important aspect of on-page SEO. When you link pages on your website to other relevant sources, you make it easier for search engines to crawl everything. Thus, helping you in keeping visitors engaged for a longer time.

• Page Loading Speed

Your page speed is determined by the amount of time that it takes for your webpage to load. This loading speed is determined by other factors like the site server, page file size, and image compressions. Since 2010 Google has been using page speed metrics as a ranking factor.

But according to the recent update, it states that a slow loading website could be harmful to your Google ranking. 

Some of the best ways to increase your page’s loading speed are by compressing images, cleaning, and compressing your codes like HTML, CSS, javascript, etc., upgrade the page hosting and implement a CDN or a Content Delivery Network that helps boost the loading speed. 

• Mobile-Friendly website

Also known as Mobile SEO, it is the practice of optimizing your website for smartphone users and tablet users. Studies show that 58% of all Google searches are done from a mobile device, and according to Google, more than 27.8 billion+ queries are performed on a smartphone rather than a desktop. 

There are three easy ways in which you can configure your site for mobile. These are creating separate URLs for desktop and mobile, serving content dynamically on different HTML/CSS depending on the device they are using, and finally, you can build a responsive design that changes your page’s layout and content as per each individual’s device.

• HTTPS/SSL

If you have ever noticed “https” or “http” in a website’s domain address (e.g. https:/www.yourescapefrom9to5.com), you may have wondered what this means or why this is used.

These are technology protocols that allow website servers to pass data to your browser (such as Chrome) so that websites and links can be accessed and interacted. The web will look very different from what we now know without those protocols.

It is not madatory to make your website https. However, installing SSL certificate will help you protect essential data at your website.

Without the SSL, this data would not be encrypted and hackers could intrude to your website. 

It is mainy require to protect your website with unwanted attacks which in turn will help you gain user’s trust and improved user experience.

Anything that boost user experience is an essential element.

Off-page SEO

In contrast to on-page SEO, off-page SEO refers to the set of activities that’s done outside your website.

• Create Shareable Content

Anything that you write must be intriguing enough to make your readers share on social media accounts.

And you know people share content only when they find something related to their personality.

In short, they share contents that affirm their point of view as they endorse every point in your write-up.

Now you must be thinking what to do to make the content shareable?

Well, if you want to increase the amount of shares then write a piece which resonates with people. 

For example, if your readers are someone who loves rock music, create a well-researched work demonstrating how rock music can affect or influence their life.

If you’re writing long-form content, remember to make it readable. 

It is best to structure it like a list post. However, even if you are not writing a list-post, make sure to add subheadings and bullet points.

And always keep your sentences short.

• Create Quality Backlinks

This is one of the most important elements of off-page SEO. 

When you link your website outside your website that’s what’s called creating backlink. 

There are two ways to get the backlinks:

1. Create it.
2. Or earn it.

You can create your own backlinks by posting on social media, by doing guest postings, submitting articles on other sites or simply by bookmarking it. We will discuss each of these methods.

However, if you want to earn the backlinks, as mentioned earlier you have to create shareable content to get automatic backlinks.

If people will love & connect with your post, you are going to get backlinks on auto-pilot mode.

The more backlinks you will get, the more domain authority you will gain.

Domain authority is a way to access the probability of your website to rank. It is a score between 0-100. The higher DA, you have, the better it is for your website.

• Guest post is a must

Guest blogging is also known as guest posting and is the act of contributing a post to another person’s blog. This helps build stronger relationships, exposure, authority, and links. When posting guest blogs, you secure a link back from another website. 

Professional bloggers look for high-quality content that attracts new audiences but caters to their current audience as well. So, if you are a blogger, then guest blogging is best for you. 

Guest posts let you secure links on a new website, it places your links in the main body to support your post, and it also is used as an anchor text that helps readers and search engines know what your page is about and has a significant impact on rankings.

• Engage on Social Media

Before we jump into how social media impacts your SEO ranking, it is important to understand and remember that activities like liking, retweeting, or gaining followers do not influence your SEO rankings. Now that being said, social media impacts factors that affect your SEO ranking. Social media helps drive traffic to your page. 

So if you share links to your page on social media, you will have a higher opening rate and drive more traffic. Similarly, social media also drives content by making it easier for readers to discover your content. Social media is the key to increasing leads to your page and higher brand exposure.

When you build a positive reputation amongst your audience, you have a better chance of having followers who will willingly share your content. 

• Promote on Social Bookmarking sites

Sites on which internet users share/save web pages, articles, blog posts, etc. are known as social media bookmarking sites. One of the main aspects of performing this activity is that it gives you and your content exposure to a wider audience. Social media bookmarking sites are a great referral source and therefore drive traffic to your site. Search engines crawl social bookmarking platforms as well, which makes your web page indexed faster.

So when you plan to promote on social booking sites, remember that you need to use it on a daily basis, be active, grow followers, and engage with your audience. Failure to do so will not lead you to the results you desire and will put your website at a higher risk. 

• Article Submissions

Article submissions is a process to write an article and publish it on a third-party website. In essence, you can write articles related to your business and post them on well-known third-party submission directories. 

This helps you generate a dofollow or a nofollow backlink. Article submissions do not only focus on marketing your articles but also aim at increasing the traffic to your site, generating backlinks, and brand awareness to a wider audience. 

To do so, you need to research various directories and create your registered account. Once done, you would then be directed to the article submission form. Here you can fill in some details like the body of the article, the category, a caption to go with, keywords, author name, etc. 

Though these CTAs will be different for different directories. But the focus here is to attract users without incurring much cost. And so you must remember that the articles you submit have to be relevant to your business.

• Image Submissions

Image submissions are the act of leaving or posting images related to your website on other sharing or submission sites.

You can make image submissions by posting images on your website or through other submission sites. 

But you must remember to have images that can be crawled easily by search engines. You must select an image that relates to your niche. 

These should be your own creation so that copyrights and other restrictions do not get you in trouble. 

When making image submissions, keep in mind that most browsers support JPEG, but try not to compress images too much as you could lose on quality. 

The PNG format has high-resolutions, and you can use GIF images for logos, art, and animation. Also, remember to add alternative text so that impaired readers can use the read-aloud option to describe images.

• Video Submissions

Video submissions are the most effective SEO strategies to build links. Amongst the various video file formats like mp4, MKV, FLV, AVI, WMV, etc. mp4 is the most commonly used for link building. Like image submissions, you can make video submissions across platforms to promote your business. 

Video submissions are a great way to generate higher traffic to your website and boost ranking in search engines. 

Such a video must include details of your business in an attractive way. 

The ideal limit of a video submission is around 2 to 5 minutes. Some of the best platforms to make video submissions are Youtube, Vimeo, Viddler, Dailymotion, Veoh, etc. You could even get higher authority like PA, DA, PR, and Alexa for your website.

• PDF Submissions

Making PDF submissions gives your website maximum visibility through promotion and instant links. These instant links are backlinks and are a very important aspect of SEO. 

PDF submissions with higher backlinks help your website to rank higher on search engines results page or SERPs. 

To create such PDFs, all you have to do is create content, add hyperlinks to keywords that can be added in the title of your content and add it in the body as well the description of your content. 

You can also add images and other banners if you like and convert this content to a PDF. One done, you can log in to any PDF sharing website and upload your PDF.

• Infographics Submissions

Infographic submission is the most recent and effective method for SEO. Social media platforms like Facebook and Twitter have a higher sharing ratio of infographics. 

It is easier to convey messages through simple presentations and is an effective function of SEO  as it earns more incoming links and improves traction. 

When creating infographics, you should be careful that it should not be created only for the purpose of link building. This is because infographics will not be productive and executed in the right way. Infographics have a lot of competition in the market. 

So you must emphasize quality rather than focusing on how to make content viral.

• Web2.0 Submission

Web2.0 refers to a variety of interactive and collaborative components of the internet. It represents the second generation of developing web pages that facilities communication, offers services and information that ensures engagement. 

Web2.0 allows the creation of blogs, wikis, media content upload, and social network sites. 

It allows you to classify information by tagging images, videos, and links. Such dynamic content is responsive to user input providing user participation. It also allows automated usage of API. Some of the best platforms for web2.0 submissions are Wikipedia, Alexa, WordPress, Quora, etc. 

• Directory & Forum Submissions

Forum posting or submissions is effective in getting backlinks in your niche. These positively affect your targeted keywords to achieve better ranking on the web search.

This will be highly beneficial if you wish to focus on referrals and leads. You can even post suggestions and queries in discussion forums with a link to your website to drive traffic. 

On the other hand, directory submission allows you to build backlinks to your blogs or website via other directory submission sites. 

You can opt for a basic directory submission wherein you submit a single URL with a single title and description, or you can opt for a normal directory submission with multiple titles with the URL and also a description.  

Make sure to avoid submitting on spammy or irrelevant directories or forums.

In short, Off-page SEO is very important for the success of your overall SEO campaigns.

Social Media Marketing (SMM)

This is one of the most effective ways to market your products or services online. Studies have shown that about 90% of young adults use social media to communicate with brands and businesses.

Let’s have a glance at FAQ related to Social Media Marketing.

Social media is the hub of potential customers, and you must make the most of it. However, there are certain key elements of social media marketing.

Create personas

Before you jump into simply sharing posts on social media, you need a plan in mind. Creating user personas is a crucial step. It helps you define use cases based on specific audience types. Therefore making it easier for you to provide solutions to specific challenges and pain points.

Purchasing advertising solution

Social media marketing today is highly focused on commerce and personalization. In such times, if you are a small business and do not have a dedicated social media team, you can purchase advertising solutions with improved APIs, smart targeting, and running personalized remarketing campaigns.

Analytics

Running a social media marketing campaign is of no use if you do not see the results. Therefore, it is crucial that you invest in reporting and analytics software. These help you understand whether your social media marketing framework has gained enough engagement to fulfill your goals. With no structured approach to social media marketing, you are putting your objectives and business performance at high risk.

Types of Social Media Marketing

Facebook Marketing

Facebook is the among most widely used social media platforms. This platform provides maximum visibility to businesses. However, such brand awareness requires a marketing strategy in place. To help you out, here are a few steps to a successful Facebook marketing strategy.

Set Goals

The first step you must do to set up a marketing strategy is to have goals, whether it simply is community engagement, brand awareness, lead generation, etc.

Having clear goals will help you create roadmaps that give a better understanding of how successful your campaign has been.

Studies have shown that about 34% of marketers use Facebook for brand awareness, while 21% only aim at community engagement and merely 11% increase sales and lead generation from Facebook marketing.  So it is very important to set goals.

Audience

Understanding who your current audience is very crucial. It helps you determine what kind of Facebook marketing strategies should be implemented. This requires a lot of research.

To do this, you can even take assistance from tools and software that provide insights on the Facebook demographics.

Once you understand your audience, you can then implement strategies that will help you achieve the marketing goals.

Audience Engagement

As a brand, you must be a community for your audience. This is the best platform for you to hold industry conversations or discussions, whether with potential customers or even your existing audience.

Schedule content

Facebook gives you a variety of choices when it comes to the kinds of posts you want to share. You can also use the free as well as paid options to schedule your posts.

To maintain a regular frequency of updates on your page, it is recommended that you use tools and software that help you schedule posts.

Determine strategy

Advertising on Facebook is effective in building your brand. You must implement ads that are focused on cost-effectiveness and relevance.

You need to adapt to ads that fit within your allocated budget and avoid overexposure. Similarly, sending across a relevant ad to your audience is crucial.

Tracking

It is very important to keep track of the metrics you aim at achieving. These also help in determining the ROI. You must track the page impressions, fan growth and page performance.

You can access your business’ Facebook performance from the insights tab or even take help from reporting tools

Instagram Marketing

Instagram is one of the most widely used social media apps. Recent studies have shown that there are about 25 million active business profiles on Instagram, while 80% of users follow at least one business, and 72% of users have purchased a product they’ve seen on the platform.

Check Instagram Marketing Strategy

Just like Facebook, Instagram has its own algorithm, and if you wish to adapt to Instagram marketing, you need to understand these well. So let’s go!

Hashtags

You need to be sure to add hashtags to have more visitors on your page. Therefore, you must use highly relevant and common hashtags to gain followers.

Optimization

It is very important that you optimize your profile. When sending across posts, you must also add links to direct viewers to your website as it also helps in promoting the campaign you are running. For effective optimization, you must also add the location of your business.

Tools

When running campaigns on Instagram, you must also use tools that help manage your profile. This will avoid or, at the least, reduce bounce rates. Using tools will help keep track of visitors and also assist you in setting up successful Instagram marketing strategies.

Ads

Since you have a business profile, insta-ads will help you gain a higher engagement. You can simply create images or videos and post them as ads on Instagram. This will help promote your business and gain more traffic.

Pinterest Marketing

Pinterest houses tons of photos, graphics, links, and inspirations for anything that you wish to look for.

Check Pinterest Marketing Strategy

It is a powerful platform to drive traffic to websites, and around 55% of users are on the platform only to find photos of new products. Here are a few effective Pinterest strategies for you

• Content

There are a variety of contents that perform well on the platform. Product pins, infographics, lead magnets are some of the most effective kinds of content on Pinterest.

Most of these graphics require viewers to click on the pin and download your content. This, in turn, gives you crucial customer data.

Community boards

You must join or even create community boards. But you need to be highly active in such communities. You can easily find communities relevant to your niche and pin some of your content to promote your business.

SEO

Pinterest also has its own algorithm, and following its guidelines helps to increase your profile ranking. 

Scheduling

To gain higher engagement and more website traffic, you need to continuously share fresh and relevant content. You can also use various scheduling tools that help improve the quality of your profile and reach out to your content.

LinkedIn Marketing

LinkedIn has a user base of more than 500 million! Imagine the number of opportunities and sectors you can simply tap into. So let’s get started on some proven LinkedIn marketing strategies.

Check Linkedin Marketing Strategy

Completing your profile

When you are setting up your LinkedIn business profile, it is very crucial to fill complete information. This includes the business name, the logo, URL, the industry that you are in, and other such information. This helps visitors understand and provide complete information if they wish to connect with you.

Schedule

Studies have shown that businesses That post once a month gain about six X followers faster than those who don’t. Therefore,  you should aim to post at least once a week in order to keep your followers engaged. The easiest way to do this is to set up a posting schedule.

Reuse your top content 

If you are running out of Ideas, you can reach share Ariba for your top posts from the list. So if you have a backlog of successful and highly engaging content, it is likely that your brand page performs better again in the future.

Twitter Marketing

Twitter has over 321 million monthly active users. This makes it one of the most sought-after social media platforms. Even though you much prepared with plenty of content, there are still some strategies that will help you use Twitter to your advantage. 

Check Twitter Marketing Strategy

Analyze your tweet

The first step is to review your Twitter Analytics. These analytics help you understand hashtags, performance, and the audience that you have been catering 2. This gives your better idea of the kind of content that your audience is most interested in. You can use that information to create strategies that maximize engagement and therefore give your audience the content that they have been looking for.

Twitter Ads

Using paid ads on Twitter is a great way to reach your audience. It is a far better direct way for Organic rate full stop search promoted tweets that you have to expand your reach more quickly. It allows people to discover your profile. Even if they do not follow you, your users can interact with your promoted tweets in the same way that interacts with organic content.

Schedule

According to recent studies, a tweet has a Half-Life of around 24 minutes. This means that reads only reach out to 75% of potential engagement. Thus,  it is crucial for you to schedule your tweets for the right time. To help you with this, you can also use various tools and software that understand search Analytics and help you reach out to a greater audience. 

Quora Marketing

Quora creates excellent organic visibility, boosts your traffic, and even lets you get to know your audience. You can answer questions relevant to your industry and demonstrate your expertise.

Check Quora Marketing Strategy

Important factors you must keep in mind when marketing your brand on Quora:

1. Write an intriguing bio.
2. Keep track of the notification of related topics.
3. Search the questions relevant to your brand or business.
4. Answer the questions with all the essential details.
5. Like and connect with other users on Quora.
6. Keep an eye on your analytics.

Know your viewers

For every question that you answer, get a certain number of views.  If you click on the number of views that you received, you will see the number of readers being led to your answers.  Thus, this gives you a better understanding of which avenues can give you the most exposure.

Use Pictures

Another best way to answer queries is by adding pictures. You must use photos that can visually support your answers.  In addition to this, the photos in a post will always appear as a thumbnail in the preview. As readers are mostly drawn to images, this gives you a better click-through rate. 

YouTube Marketing

YouTube has around a billion active users.  It is the internet’s second-largest search engine and therefore improves your SEO and brand presence. It lets you present unique content that is easy for viewers to consume and share. So here are some simple but effective strategies for YouTube marketing. 

Check Youtube Marketing Strategy

Optimize videos for SEO

The first step is to create and optimize your video’s metadata.  Metadata gives viewers information about your video like the video title, the description tags category,  thumbnail,  subtitles, etc.  providing such information ensures that when people search for videos like yours, it is properly indexed and placed in the search pages. 

Content 

Once you understand the kind of content that your audience is looking for, you can create such relevant and fresh videos that gain higher engagement. There are many different types of videos that you can create; for example, it could be customer testimonials, product demonstration,  explainer and tutorial videos,   reviews and case studies,  video blogs, event videos, etc. 

Engagement

The best way to gain engagement and drive traffic to your page is by adding a call to actions or  CTA in every video.  This makes it easier for your view verse to share your videos. And intern it gives you crucial customer data. 

Content Marketing

Content marketing focuses on building relationships with your audience. It aims at providing high-quality, relevant content. But that being said, there is a lot of content available online. 

Check Content Marketing Strategy

Therefore, to make your content stand apart from the crowd, you need a content marketing plan in place. Once you have set your marketing plan and know the frequency of the distribution of the content, you must then research your target audience. 

When you understand the kind of people who visit your website, you have a better knowledge of what variety of topics and what style of writing can be sent to them in blogs, social media posts as well as website content. 

The next step is to track which are most visited hours on your website, social media channels and from which other pages are they being directed to your site. A deeper understanding of your audience will also help you mix content.

When you track your audience engagement, you get an idea of what kind of content gives you more traffic, whether it is images, videos, or only articles. The more you experiment, the more opportunities you create. 

Finally, the most critical aspect of content marketing is analysis. The more analytics you track, the stronger content marketing plan takes form. This will also have your content marketing plan in parallel with your company goals and will increase your audience engagement.

Affiliate Marketing

Affiliate marketing is effective in driving sales and generating online revenue. It is beneficial to brands as well as affiliate marketers. 

It is the process in which you earn a commission for marketing another company’s products. You can start by looking for a product you like, promote it, and earn a commission from each sale of that product made by the company. There are mainly three parties involved in the process of affiliate marketing. Let’s discuss each of these in brief. 

• The seller 

The seller is the vendor, creator, realtor, or even an entrepreneur who owns a product. These could be digital or physical products. The seller is not directly involved in the sales of the product but is merely an advertiser who shares the profit earned with an affiliate marketer. 

• The Affiliate

The second party involved in the affiliate or the publisher. This could be an individual or even a company that promotes the seller’s products to potential customers. If a customer does make a purchase, the affiliate receives a portion of the revenue made. 

• The consumer

The last and most important party involved in the process of affiliate marketing is the consumer. Even though customers deal directly with the company, at times, affiliates disclose to the customers about the commission they earn. Nonetheless, an affiliate’s part of the profit is included in the retail price.

Influencer Marketing

It is a kind of social media marketing that includes advertisements or endorsements from influencers or those individuals who have a huge and loyal following.

Influencer marketing has a strong impact on audiences since they levy their trust in such influencers and believe them to be providing recommendations for their betterment. 

89% of marketers agree that influencer marketing increases their ROI as compared to other strategies. 

So it is very important to have the right influencer strategy in place. The first step is to find suitable social media influencers. 

This requires a lot of research on what kind of influencers you are interested in, what kind of fan following you are looking for, and the most important what compensation will the influencers ask for. And this leads us to setting up a budget and management strategy. Influencers mostly balance multiple partnerships, which could result in delayed commitment. 

So if you plan to set up an ambassador program, you need to have a sufficient flow of money. And finally, you need to focus on the content you wish to be sent to your audience. Your message is equally important as you might not know the influencer’s creativity and uniqueness to overpower your promotional activity.  

Once you have these set up and your campaign has taken ground, the next crucial step to track performance. 

This will help you understand which campaigns have worked better and why. While Instagram is considered to be the best platform for influencer marketing, research has shown that platforms like Adweek are worth around $10 billion in 2020, while Tik Tok, Snapchat, and YouTube have their own set of influencers with a wider demographic audience.

Email Marketing

Research shows that as of now, 290 billion emails are sent across daily, and by 2023 this number is expected to reach 347 billion! Recent studies have also shown that using the right email marketing strategy helps achieve a 94% open rate and a 30% click-through rate. Let’s dive into some effective marketing strategies that you can implement. 

Personalization

Studies have shown that personalized emails have a 6 X higher transaction rate. But about 70% of brands do not use personalization. This is the right time for you to step in and be unique from your competitors.

Segmentation

It is important to segment your users and subscribers based on certain demographics. But given the length of email lists, this can be quite a tedious task. Therefore, you can turn to CRM tools to help you with these segmentations. Proper segmentation gives you higher open rates, revenue, leads, and more customers. 

Mobile friendly 

Around 61% of emails are opened on mobile devices! So, when you send an email to subscribers, you need it to be optimized for mobiles as well. Recent studies have shown that revenue per email on mobile is 4X higher than that on a desktop, while 55% of smartphone users have made at least one purchase after viewing a promotional email.  

Must read: Guide to Email List Building

Google AdWords

Google AdWords or Google Ads is one of the most sought after platforms to drive sales and leads for your business. But you need to have serious planning for such a marketing strategy. Here are a few strategies to help you get started. 

• In-market audience

By using this feature of Google Ads, you can easily find the target audience and learn what kind of products they are looking for based on their web history. Since Google has data from new visitors and can compare their interests, it helps you reach potential customers on various sites. 

• Dynamic Ads

This is one of the unique features of Google Ads. It helps you determine which products viewers have been looking at and accordingly re-markets ads that feature those products. 

• Scheduling

Like the other social media platforms, it is very crucial to schedule and run ads at the most active hours. This will help you generate hot leads and also lets you maximize returns on your ad spend. 

Google Analytics

Using analytics is a great alternative to in-house experts. Google Analytics helps break your campaign optimization into recommendations. This makes it easy to identify your campaign performance and scores, maximize your KPIs, and make the most out of your investments. 

Implementing digital marketing is a must if you want to take your business to new heights. You must implement new strategies to leave a long-lasting impact on your customers that leaves them wanting more. So if you want to stand out from your competitors, you must adapt to multiple social media platforms and use tools or software that help you achieve your goals.

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