So what is Content Strategy? I was researching online and wanted to write my own definition but found this definition and wanted to use it as it was perfect:
Content Strategy in the high-level vision that guides future content development to deliver against a specific business objective – as defined in Distilled.net
My Content Strategy
1. Write What Readers Want
I am writing what I am learning. I try to be thorough, informative and useful. I like to use hints, tips and guides (haven’t started this one yet!) where appropriate. If, I only create content on what I think the readers want, then I will miss some important topics and that’s why it’s important to do the next step. Doing keyword research and finding out what people are searching for.
2. Write What Search Engines Want
By performing keyword research I can target what people are looking for and also rank well in search engines (hopefully!). This also addresses any gaps in writing or guessing what the readers want and what they are searching for.
3. Write What Your Peers Want
This is a good link building opportunity and also a network building exercise. If you are a lone wolf, your hunting capacity is less. Think about a pack of wolves, now that’s what I am talking about. I need to find fellow bloggers in my niche and network with them. I have to build a relationship. At times I may have to write what they would consider link worthy, quality content. If I can create a wow content and get noticed in my niche community then half my work is done. I am creating some Infographics on this site for this purpose and hopefully it brings me the desired results. I am experimenting here and hope it goes well. I will keep you all posted on this.
4. Write What You Want to Write About
The above three points are good but I felt like there is something missing. Not only I want to write for the readers, search engines and peers, I also want to write on topics and points that I am passionate about. Topics that are dear to my heart. I want to write about how bad our education system is. It’s main focus is to create employees and not entrepreneurs. I want to write on this topic not because of my peers or search engines but because I am passionate about the topic. Since I am just starting out I have to be more focused on the other three points above and may have to wait to write on topics that I want to make a difference with; at least until I have a reasonable reader base.
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win” ― Sun Tzu.
You can have more than one content strategy, each strategy addressing a specific goal. One could be to increase search engine ranking another could be to increase subscribers to your mailing list. Each of these objectives will have different content targeting these objectives. It is important to have a content strategy to stand out from the crowd and competition. Your content strategy does not have to be formal and it can also evolve over time. Use variety in your content, mix it up with creative articles and analytic posts. That’s how my content strategy is evolving, what about yours?
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