One viral video can drive millions of traffic to your website and increase your sales, so as a startup business, it is important that you start incorporating your business with this marketing strategy before you get left behind!
Video marketing is expected to dominate the digital marketing industry this year 2016. Several powerful sites like Facebook, Twitter, YouTube and Snapchat are getting serious in venturing on video marketing because of the remarkable benefits it can drive to one’s business.
In this blog post, we will cover 8 popular video ideas that you can incorporate to create a successful video marketing strategy.
Creating your YouTube Channel
Before you start creating and promoting your videos, the most important thing you need to do first is to create your video channel. Creating your own YouTube channel is easy. You just need to login to your Google Account or click YouTube’s create channel link.
The great thing about YouTube is that you have the option to choose whether you want to carry your personal name, business name, or any other name when setting up your YouTube channel. Just click your option, fill in the name, and click the blue button entitled “CREATE CHANNEL”.
1. Funny Videos or Parodies
Funny videos or parodies are on the top list because of how effective they are in driving traffic to your site. Most audience or viewers want to get entertained by what they’re watching, and one way of getting entertained is through watching funny videos.
Take note that funny videos are not only limited to the lines of famous movies, actors, or actresses. You can always feature your company’s most “hilarious and precious moments”, bloopers, or team building activities in your video.
Extend all the jive you shared in your company to your customers. This also allows you to establish a personal connection with your customers. Here is an example of a funny video.
2. Video Tutorials
Aside from entertainment, viewers love to watch videos in order to gain information. They love to find solutions to their problems and one way of addressing their problem is through video tutorials! Video tutorials enable us to gain more knowledge and learn something far quicker than reading online; a video done correctly is also easier to comprehend.
3. Product Reviews and Testimonials
Whether you’re a business organization that offers products or services, you can never go wrong with product reviews and testimonials. In fact, they are highly encouraged! Product reviews will let your customers (and potential customers too) know more about your product.
Potential customers love to hear testimonials from previous customers before deciding on purchasing a product. The testimonials given by your customers also establish your reputation and integrity as a genuine and legitimate company.
4. Product Unboxing
Product unboxing just became a huge trend recently. This is incredibly effective if you’re selling products. Purchasers wanted to see how the actual product would look like first before they decide to purchase something. This would be a great way to demonstrate and feature your product’s capabilities from an unbiased point of view!
5. Time-Lapse Videos
Time-lapse videos are gaining popularity nowadays because of its ability to look back to the important moments and milestones, either in your own personal life or business. Everyone will feel nostalgic while watching time-lapse videos as the customers will be able to grasp about the development of your business, coming from starting up until you reaching your success.
6. Live Video Streaming
Live video streaming has been on the rise even popular websites like Facebook and YouTube are venturing into it. Live Streaming is gaining popularity because it offers the customers the sense of authenticity, trust, and exclusivity.
With live streaming, you are able to get real-time interactions between you and your customers. Of course, it also spurs on real-time communication where your customers can be made to feel special.
7. Video on Demand
Did you have that moment where you are rushing off going home just to catch up on watching your favorite tv or movie series? And if you managed to miss one episode, you find yourself sulking in the corner? Moments like this certainly suck, isn’t it?
Good thing there’s Video on Demand right now! Video on demand lets you watch your favorite videos, movies, or tv series whenever you want it! You don’t have to wait for the airtime of your favorite series! Video on demand offers great flexibility and convenience not only to your customers but to you too. It is estimated that VOD’s market will skyrocket up to $61 billion by 2019.
8. Travel Logs
Whether you love traveling or your business is all about tourism, travel videos are a great way for you to feature your products or services. People love nature since it calms our mind and body. Those majestic views plus the smiling faces and positive reviews of the actors of your video will surely entice your customers to purchase your products or services.
Editing your Videos Professionally
Now that you know how to create a video channel and video ideas, it’s time to have it crafted and edited professionally. Having a professionally edited video is important to retain your audience’s attention and to keep them watching the video until the end. You can use popular NLE Software like Da Vinci Resolve, Adobe Premiere, and Sony Vegas to edit your videos.
If you don’t have time, you have the option to outsource freelance video editors to have your video edited. The good thing with outsourcing is that these editors are generally experts in the field, and they can grant any request or specific features you wanted to be included in your video project.
Sharing your Videos
When your video is ready, it is important that you promote and share it across social media platforms to maximize brand exposure. You can upload it to YouTube, Facebook, Twitter, DailyMotion, and Vimeo. Also, take advantage of micro-video sharing sites like Snapchat, Vine, and Instagram as they are incredibly popular with mobile users and video lovers.
Now it’s your turn, let us know how you are going to use video marketing in your campaign or project.
About the Author
Yani Lea is a freelance writer who has an intensive background in SEO, Blogging, Traffic, Lead Generation and Social Media Marketing. Currently, she is interested in the trends of video marketing and is a freelance writer at Valoso.