If you’re keen about online marketing, you probably already have some idea about how influencers can help promote your brand’s image, services, or products. But have you heard about micro-influencers?

Micro-influencers are influencers who do not have a massive following like other influencers. Yet oddly enough, this type of influencers have higher levels of engagement with a relevant audience. And they can offer more value for your money than top influencers.


Benefits of Working with Micro-Influencers

Most micro-influencers are social media-based influencers who have between 1,000 to 100,000 followers. Some of the reasons you should choose micro-influencers for your campaign are:


#1. Relevance

They are considered experts in selected fields and cater to a niche audience who has a high regard for their opinions in those fields. By working with a micro-influencer, you will be able to reach a more relevant audience for your business.


#2. Higher Engagement Rate

Micro-influencers have much higher engagement rates than macro-influencers. Meaning, the ratio between the number of likes, comments, and views to the number of followers is higher.

According to a study, in comparison to macro-influencers who have an engagement rate of 1.7%, micro-influencers have an 8% engagement rate. This is mainly because micro-influencers find it is easier to interact with their followers due to the smaller numbers.


#3. More Cost-Effective

You can rest assured that collaborating with micro-influencers will not break the bank. Micro-influencers charge noticeably less than top-tier influencers.

Their rates usually vary between $100 to $250 per post for some social media platforms. However, it can even be less than that for some micro-influencers.

You will get so much more by spending considerably less because you are connecting with a section of highly relevant audience. The cost of working with micro-influencers is ideal for startups and small businesses.


#4. More Trust Among Followers

It has been found that micro-influencers are highly trusted individuals for their expertise in one particular niche. People are more likely to make a purchase based on the recommendations made by a micro-influencer.


#5. Working with Multiple Micro-Influencers

Since working with micro-influencers doesn’t cost much, a business can collaborate with more than one micro-influencer to add value to their campaign.


#6. It Gets You More Attention

Many big brands ignore micro-influencers since they have smaller followings. You can take advantage of this, and get more attention from a relevant audience for your brand by working with micro-influencers. In the same way as working with macro-influencers, it is important to choose micro-influencers who will be relevant to your business. 

Find out more about micro-influencers, including how to find them, and some best practices for working with them in the gifographic below.



Infographic courtesy: Shane Barker

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