If you’re keen about online marketing, you probably already have some idea about how influencers can help promote your brand’s image, services, or products. But have you heard about micro-influencers?
Micro-influencers are influencers who do not have a massive following like other influencers. Yet oddly enough, this type of influencers have higher levels of engagement with a relevant audience. And they can offer more value for your money than top influencers.
Benefits of Working with Micro-Influencers
Most micro-influencers are social media-based influencers who have between 1,000 to 100,000 followers. Some of the reasons you should choose micro-influencers for your campaign are:
#1. Relevance
They are considered experts in selected fields and cater to a niche audience who has a high regard for their opinions in those fields. By working with a micro-influencer, you will be able to reach a more relevant audience for your business.
#2. Higher Engagement Rate
Micro-influencers have much higher engagement rates than macro-influencers. Meaning, the ratio between the number of likes, comments, and views to the number of followers is higher.
According to a study, in comparison to macro-influencers who have an engagement rate of 1.7%, micro-influencers have an 8% engagement rate. This is mainly because micro-influencers find it is easier to interact with their followers due to the smaller numbers.
#3. More Cost-Effective
You can rest assured that collaborating with micro-influencers will not break the bank. Micro-influencers charge noticeably less than top-tier influencers.
Their rates usually vary between $100 to $250 per post for some social media platforms. However, it can even be less than that for some micro-influencers.
You will get so much more by spending considerably less because you are connecting with a section of highly relevant audience. The cost of working with micro-influencers is ideal for startups and small businesses.
#4. More Trust Among Followers
It has been found that micro-influencers are highly trusted individuals for their expertise in one particular niche. People are more likely to make a purchase based on the recommendations made by a micro-influencer.
#5. Working with Multiple Micro-Influencers
Since working with micro-influencers doesn’t cost much, a business can collaborate with more than one micro-influencer to add value to their campaign.
#6. It Gets You More Attention
Many big brands ignore micro-influencers since they have smaller followings. You can take advantage of this, and get more attention from a relevant audience for your brand by working with micro-influencers. In the same way as working with macro-influencers, it is important to choose micro-influencers who will be relevant to your business.
Find out more about micro-influencers, including how to find them, and some best practices for working with them in the gifographic below.
Infographic courtesy: Shane Barker
Hey there,
I have heard before the influencer marketing only, so glad to be familiar with the new term micro influencers which are based on social media influencers most. Here is the perfect reason to choose the micro influencers for campaign.
It is clear micro influencer provides high engagement rate and very close relationships with their active followers and friends. It can be understand more easily looking the well design infographics. Here is everything to know the benefits of micro influencers visually. Thanks for including an infographics on this topic.
Since it generates the higher engagement and boosts conversions, micro influeners are best for business. Getting relevance audience to your business is very tedious but micro influencers made it easy.
Thanks for the wonderful post share. 🙂
– Ravi.
Hi Ravi,
Glad you found the post useful. Thanks for sharing your thoughts.
Cheers, Cent
If you scale down a little bit Cent you connect with these heavies. Bloggers who have clout. Even if they have not 1 million followers. These guys have rabidly loyal followings who follow their calls to action almost blindly. But that’s a good thing 😉 Because these micro influencers are doing the right thing. And it is only a matter of time before they become mega influencers.
Ryan
Hi Ryan,
Well said and thanks for stopping by. Cheers to micro-influencers 😉
Cent
a wonderful explanation of the infographic, everything is in details your topic very clear and useful, infographic are part of online marketing these should be stunning
Hi Gaurav,
Thanks for the comment.
Cheers, Cent
Awesome post Cent! couldn’t agree more. Nice infographic you have here btw. I was wondering, how do you suggest we choose which micro influencer to work with?
Hi Emmerey,
Glad you liked the post and infographic.
Regarding your question how to choose the right influencers to work with; it’s great topic for me to blog about.
Here are 2 resources that can help you:
convinceandconvert
kissmetrics
Cheers, Cent
Thanks for the recommendation Cent! Would love to read about it in one of your future blog posts 🙂 Will look forward to it.
Great article and infographic Cent!
I believe that in today’s world, developing any marketing plan without involving direct micro influencers would be a major mistake for any startup or established business.
I have recently written my MBA on this topic via supremedissertations.com supreme dissertations, where I have quoted a Tomoson survey which says that ‘businesses are making $6.50 for every $1 spent on influencer marketing’. It is obvious that this part of the target segment must be taken very seriously!
Let me know if there is any book that you would recommend on this topic.
Thanks,
Ariana
Hi Ariana,
Great insights, thanks. Influencer marketing by its nature is very much digital and online. SO the best resources on this topic tend to be found online. Here is another infographic that we published some time back about influencer marketing which also refers to the 650% ROI for this type of marketing.
Cheers, Cent