I am a 33-year-old, IT project manager who hates his job. I don’t know how I got into this field and the rat race, the continuous cycle of the 9 to 5. All I knew was, I needed a change and so did my family – my beautiful daughter and my wife who is an…
B2B marketers love the notion of getting more qualified leads while spending less, whether it be pay per click campaigns, email marketing or print advertising. However, reducing your lead generation costs is easier said than done. Too many companies fail to track and measure their lead generation efforts. As a result, they’re unable to base…
The internet is a seemingly infinite space of data if you know where to look. With billions of users interacting with and creating content, the term “gold mine” certainly comes to mind. As businesses, it’s important that we know how to tap into this raw data and how it can be used to inform our…
The key to maintaining business growth is to constantly be adding to your client database. Whether the people you are adding are ready to retain your services or purchase your product or if they are future clients, continual growth of your client list will mean continual growth of your business. But where do you find…
Advertisements bring search engine traffic to your website but what converts them into customers is your landing page. Your landing page needs to score full on appeal factor and honed to perform the task at hand, i.e., converting the visitor by getting them to click the CTA button. While there is no sure-shot formula for creating a…
Sometimes, having too many options is not good. Content marketing can be a perfect example. How many channels and platforms offer customers an experience to engage with content? Social networks, blogs, and websites are only a few. There are streaming platforms, podcasting platforms, webinars, email — all kinds of different ways to serve content. Then,…
Stories have power over us. For the longest time, people have been using stories as a way to transfer knowledge. The practice had such a profound effect on us that, even today, we find it hard to turn away from story-driven content. We watch movies and TV shows, play video games, read books, even listen…
Irrespective of the size of the firm or industry, a content creator works with a goal in mind – create interesting material to inspire followers and ensure that they share it with others. This can be anything from an engaging article to the ultimate guide to the world’s best, mouth-watering choc-chip cookie. According to ‘Idigic social media…
You cannot seek your audience until you have identified them. What age group do you want to reach? What do they earn? Do they have specific values? You need these and other answers to get a clear and crisp picture of who your perfect customer is. Once you have determined this, it’s time to choose…
Believe it or not, being a good writer is not enough to create compelling blog posts. To master the intricate art of blogging, you need to seek perfection in every element inside an article—from the headline all the way to the conclusion. You can probably find numerous guides that cover certain aspects such as keyword research, utilizing…
No matter how much you love your work, if you craft content for a living, you’re interested in getting good results. The more people share your content, the better for you, and every content marketer dreams of getting links from badass sites. Why? There are several reasons: to find support from top-notch bloggers to gain…
There are many Property Investment Strategies and I have tried to cover the most frequently used ones on this post below. Buy & Hold: Buy & Hold is probably the most popular strategy and most new real estate investors start with this strategy. Why? Well it is easy to understand. You buy an investment property…
If you have your own blog or website chances are you are looking for free pictures or images. This isespecially true if you have started out recently and do not want to splash out for images as yet. In this post I will show 5 sources of free images. Why using images in your blog…
Novel Coronavirus or Covid 19 is devastating many countries, businesses and lively hoods. From panic buying to layoffs, it has had varying impacts. From a search perspective we can take a deep dive into the data that is coming through and analyse the impact it is having on various industries. No surprises that most people…
There are way too many social media sites and you may not be using the best ones or get the maximum exposure. StumbleUpon is often an underutilized source for traffic; it does not boast the same user volume like the big boys – Facebook and Twitter. It certainly has some moves you should check out….
Your website is the most powerful tool your business has to attract and retain customers. However, in recent times, it has become increasingly difficult to drive traffic and increase the conversion rate. One reason is that modern consumers simply have a massive selection of products and services on offer. The other likely reason your website…
Social media for your personal use is simple but when it comes to a blog or brand it is a science. Here are 20 Social Media Hacks that can boost your outreach. You can download this Infographic and use it in your site as long as you give credit to us with a link-back. Social Media…
Everyone needs dependable tools to get their job done. A painter needs paint brushes, paint, spray guns, rollers and a ladder. Similarly, bloggers and content marketers need tools that will produce the best results. Here is a curated list of 24 content marketers tools from content discovery, creation to delivery. You can use any of…
If you are ever looking for a way to spice up your resume or wanting to make it look less boring then consider a visual CV. The benefits are numerous – you will make an impression on your potential employer, they might even thank you later for saving them some time. Imagine how long it…
ot so long ago, the idiomatic phrase “walking encyclopedia” was reserved for rare human beings with above average memory skills and patience to continuously deposit new information into their brains. In 1997, IBM’s computer Deep Blue beat chess champion – Garry Kasparov, changing the world’s perspective on machines and their vast power. Today, there’s only…
The days when social media was considered a waste of time is long gone. Of course, it depends on what you are doing within your social media profile. Simply put social media is a big business; companies are vying to get the user attention and they are willing to pay top dollars for it too. With…