You cannot seek your audience until you have identified them. What age group do you want to reach? What do they earn? Do they have specific values? You need these and other answers to get a clear and crisp picture of who your perfect customer is. Once you have...

The saying “You never get a second chance to make a first impression” holds true in many situations, including your self-presentation in social media. Did you know that it takes less than two-tenths of a second for an online visitor to make an interpretation of your...