The blockbuster movie series “Terminator” is based on the concept of connected devices everywhere.
Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online.
This concept is not in the distant future anymore; it’s upon us and that’s why you need to take mobile marketing seriously.
If you take a look at the world’s 7 billion plus people, more of these people own smartphones than toothbrushes – Chris Warden, ConvinceAndConvert.com
Consumers want immediate and relevant information on their mobile devices and they want it now!
Mobile marketing and a strategy are a must have for survival in the digital world.
We don’t go online, we live online. Here are some mobile marketing strategies and statistics that will astound you.
Infographic brought to you by: SocialMediaMarketo
Mobile Marketing Strategies & Tips
#1. Mobile Friendly Site
A Mobile friendly site is a must; otherwise, you are doomed. Have you seen people in the mall, standing in the street, crossing the street all while using mobile devices?
Making sure your site is mobile-friendly is reasonably easy. Make sure the theme you are using for your website is mobile friendly. You can also use a plugin like JetPack (in WordPress) to make any site mobile responsive. Another option is to hire a web developer/designer to do the job.
Use Google’s mobile-friendly test to get started.
#2. Fast Loading Site, Especially on Mobile Devices
Step 1: Run your site through Google PageSpeed Insights and see how it fares. You can make the suggested changes to improve your results. You don’t have to aim for a perfect 100 score in these tests.
Step 2: Go to Pingdom Website Speed Test to see how fast your site loads. Again, you can make changes to your site based on the recommendations. Most often unoptimized images are the number one culprit for slowing down a site. You can also use GTmetrix to what’s slowing your site down.
Top 3 Tips for Improved Page Speed
- Image Optimization – Install a plugin like Optimus to better manage your images
- Implement a CDN – Content Delivery Networks can speed up content delivery regardless of which country the user is located in. You can try a free CDN like CloudFlare.
- Caching Plugin – Some content on any website is static and they never change and a caching plugin like W3 Total Cache can help cut down page load time.
If you don’t know how to implement these changes to speed up your website then get help by hiring a web developer.
That was really a good Infographic and even the points you have shared are really good.
I enjoyed this post.
So, Thanks for sharing.
have a good day.
Hi Robin,
Glad you enjoyed the post and thanks for the comment.
Cheers, Cent
Hey Cent,
The amount of data available to modern marketers today provides unprecedented opportunities for us to optimize our campaigns, but the sheer volume also makes it hard to know where to start. In the digital realm, almost every step of the process—from the ad being served to the user interaction and eventual conversion is tracked and available for analysis.
Digital marketers cannot establishing goals at the start of a campaign. Without clear set goals, there is no purpose or road to a successful digital campaign. A campaign that defines goals and ensures that analytic tracking is properly set up for these goals. Without these measurable objectives, it will be a challenge to measure your ROI or net benefit of a campaign.Properly communicate and define company main objectives. These objectives can be built from insights from past campaigns. This can help you overall to set a clear direction for future campaigns. When a goal or clear path is set then you can proceed to create teams that specifically care and carry out the brand’s digital strategy.
Many marketers today forget that social media is all about engagement, rather than broadcasting. Instead of taking the time to build relationships and form a fan base, many resort to buying social media followers. Unfortunately, they end up falling into the trap that having the most followers on your accounts is the be-all-end-all of the game. Eventually, thanks for your great support by your informative post and Info-graphics.
With best wishes,
Amar kumar
Hi Amar,
Thanks for your detailed thoughts once again and the re-tweet. Have a great day.
PS: Glad you liked the infographic post.
Cheers, Cent