Are you looking to increase blog traffic? Well, you don’t need a marketing guru to help you promote your blog. You can simply improve your blog traffic and get more visitors by using the best-proven tactics that we will share in this article.
30 Ways to Increase blog traffic
So if you want to increase your blog traffic like an expert marketer, keep reading below.
Create personas to understand your audience
Before you start creating and curating content for your blog, it is essential that you first invest some time to understand who your target audience is what they need. You can create personas by working around questions like
? Who is your target audience?
? What challenges are they facing, and how can you resolve it?
? What (type of content) are they looking for?
? What is your audience’s expertise in the subject matter for your blog?
Answering questions like these will help you develop personas that will help you understand what kind of content is the best for your blog page.
Keyword researches to plan a content strategy
Keyword researches help you discover specific words and sentences that people usually look for in Google searches. Through in-depth keyword research, you will be able to gauge
? The exact terminologies that people are looking for
? Unique content ideas for popular search keywords
? Learn what competitors are doing and create better content
? Create a series of supporting articles to drive traffic to your blog
Are you worried about how to exactly do keyword research? Well, there are many tools available online that help you perform proper keyword research that can help you create content based on these keyword ideas.
Set up an editorial calendar
Now that your keyword search is complete, you would probably come up with many blog post ideas. The next step now is to create an editorial calendar and stick to the plan. There are many tools online to help you stay organized, create a long-term strategy, and be highly productive.
Creating pillar articles and useful content
The most critical parameter that search engines look for when ranking URLs is the quality of the content. Pillar articles are essentially the articles you create from every angle of a keyword and cover all important keywords related to your industry. Such kinds of articles are evergreen and are not time-dependent.
Create easy to read content
When you create content, see to it that it does not contain any jargon and is easy to read even by those who are not experts in the subject matter. If you use complex terms that increase the reading difficulty, your readers will leave without even looking at the useful information you have to offer. So use a lot of visuals and a friendly tone while creating content.
Make the most of SEO
Whether you are hosting your blogs on a website or an independent blog page, you must follow SEO practices to make your website or blog page search engine friendly. You can find plenty of SEO tools and many plug-ins that help you make the most of SEO. Doing so will make your website or blog page organically highly visible in the top pages of Search engines, which will result in increase blog traffic.
Write compelling headlines
When your audience finds your website or blog page in the search engine results page, what attracts them towards clicking on it is the headline to your blog. When you write a good headline, it triggers an emotional response and offers users a reward and value. So use powerful words and tell the users what they will gain by clicking on the headline.
Focus on internal linking
Once you have started creating blogs, you must ensure that you link articles from your existing blogs. This is another important aspect of SEO and helps Google understand the relationship between all the articles on your website. These will help you increase page views and reduce bounce rates.
Backlinks necessarily are links that guide readers to your website or blog from an external website. This is another important parameter that Google search engines look into. You can generate backlinks by writing guest posts, interviewing bloggers, and social media influencers on your blog, adding a link to your website on all your social media profiles, etc.
Include keywords in posts in URL
Another great way to make your post SEO friendly and increase your search engines’ visibility is to add keywords in the URL. Even though URLs are not that great a ranking factor for search engines, they do add weight to the overall domain’s authority. So using a keyword in the URL also acts as a ranking factor.
Understand keyword density
Another essential thing to keep in mind when it comes to using keywords and optimizing your content is the keyword density percentage and meta descriptions. Use your chosen keywords frequently, so that Google’s search engines consider it relevant. You should ideally aim for 2% to 6%. What this essentially means is that in a 100-word article, if you use a keyword ten times, your keyword density is 10%. This helps Google understand what your content is all about.
Use visuals to create attractive content
Self-branded images are highly crucial to make your blog more engaging. Images help users to grasp more information and so do videos. Ideally, you should aim at using your images, graphics, photographs, etc. rather than using it from stock.
Add videos for higher engagement.
Adding videos to your blog does all the magic. However, one less known tip when uploading videos to your blog page is that you should not directly upload them on WordPress. Instead, upload your videos on YouTube and then embed them into your blog posts. By doing so, you also gain exposure on YouTube, the second largest search engine after Google.
Include user-generated content
User-generated content essentially is any content that is created based on a user’s activity. Such activities include comments, testimonials, guest posts, reviews, etc. Such kind of content brings more traffic to your website, and blog posts as users get multiple opportunities to participate and engage.
Keep your blog pages and website clean.
Look for a great design that helps your audience discover content easily, explore different sections, and spend more time reading your blogs, which increases your page views. A simple, clean, and functional website or blog page will give out a good impression and give users a great experience.
Optimizing to let your pages load faster
Everyone looks for instant gratifications. So if your website takes too long to load, the chances are that users will simply leave. Even Google’s search engine considers speed and load time as an essential ranking parameter. So make sure your website or blog page is optimized so that it speeds up the loading time.
Build your email list
Once your website and blog pages have been set up, you need to bring new visitors to your page as early as possible and keep them coming back for more. One of the easiest ways to do this is to build an email list by offering free eBooks or exclusive premium content that readers can access by sharing their email address, name, and other information. You can use
Grow your Twitter following
Twitter is a very active social media platform when you want to create a focussed list of followers. Twitter lets you link your content in your tweets and also include embedded videos. This also increases backlinks and brings more traffic to your website as well as blog pages.
Get more Facebook likes
When you want to reach out to a lot of people, Facebook is that bridge you must climb. You can join groups related to your niche or even create your own group and share posts that link back to your blog content. The higher the engagement in the form of likes, comments, and shares, the higher is the traffic on your page.
Include social media sharing buttons
Just creating and sharing excellent blog content is not enough. If your readers cannot share that within their network, your content will not receive the engagement it deserves. So always make it a point to include buttons that lets your readers share your content at the click of a button.
Schedule the sharing of your blog
To create a visible and highly engaging social media profile, you must keep updating your posts quite frequently. Hitting up your audience with relevant and fresh content is very important. However, doing this manually would turn into a very tiresome and time-consuming task. Therefore, you must schedule automatic posting and sharing of your blog posts.
Repurpose your social media posts
If you happen to run out of blog ideas and don’t share fresh content on social media, your audience will not be seeing much of you. So, even if you do not have new content, you can reblog and repost older content with updated images, videos, and infographics. Doing this will help keep your visibility steady, your profile active, and increase traffic from social media.
Explore the right social media platform
If your blog is about building businesses and marketing techniques, then you might find the right audience on LinkedIn. Similarly, if your blogs are about travel and fashion, then Pinterest and Instagram would be the platforms you need to focus on. You can also post accordingly on Quora by answering questions and building backlinks to increase blog traffic.
Participate actively in online communities
Online communities are another great source to Increase blog traffic. A great benefit of being a part of online communities is that you can directly engage with people who are interested in the topic that your blogs are all about. You can join groups on Reddit, LinkedIn groups, Facebook groups, YouTube communities, and so much more. You can build a strong reputation here by answering questions and sharing links to your website.
Participate in Q&A
Websites with Q&A are the most prominent and the best communities that you must be a part of. If you answer questions, your answer will be live and active for a long time and be a great source of regular traffic. Instead of posting links here, you should try to answer questions with your genuine opinions and then provide links if actually required.
Engage with influencers to increase blog traffic
The question here is, how do you connect with influencers, and how do you get them to promote your blog. A simple way to do this is to share their content with your honest opinions and appreciation. You can also reply to their threads and leave comments on their posts. Everybody loves appreciation. And once you have built that relationship, you can approach them easily. Building such relations are excellent for mutual profits.
Nurture your relationships
It is essential to nurture existing relationships as frequently as possible. This is vital because all outreach and marketing activities are based on relationships. Whenever you come across an opportunity to nurture online business relationships, you must make the most of it.
Monitor your social media engagement
When people start interacting with your content, whether by liking your posts or sharing them, or leaving comments and asking questions, you must set up alerts. Monitoring the engagement gives you golden opportunities to jump into conversations.
Track your website’s keywords ranking
Once you start creating and promoting content, it is essential to know how each piece of your content is performing. Doing this exercise will help you understand exactly where your content ranks in the Google search engines. Additionally, you should also track your competitor’s website so you can get detailed information about their keywords and what should be your next steps to outrank them.
Track website traffic and user engagement
Once you start generating some traffic, you need to know where your users are coming from and how they act on your website. You must understand how much time they spend on your blogs, whether they comment on your post on other platforms, and so on. This data helps you analyze what kind of content works for the audience and what does not.
Now that you know all the advanced tactics and techniques on how to increase blog traffic go ahead and give it all a try. You must understand what works for you and what does not to focus your resources accordingly. So go ahead and make great content but remember to track and monitor your audience’s behavior and your blog’s performance!
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