Visual content rocks. They are easy to consume and digest. They also get the most social shares. Pinterest is a social media site completely dedicated to visual content and it is also the fastest growing social site.
Why Visual Content Rocks?
According to Neil Patel “It’s because the human brain processes visual data 60,000 times faster than plain text. In addition, 65% of users are visual learners. Also, 90% of information transmitted to the human brain is visual.”
Jeff Bullas says “blog articles with images get 94% more views”.
So we have established the power of visual content but what is the best platform to take advantage of your visual content? Pinterest of course here are the reasons why.
Why you should use Pinterest?
- Pinterest accounts for 25% of retail referral traffic.
- Generates 4 times more revenue per click than Twitter.
- Generates 27% more revenue per click than Facebook.
- 47% of online consumers from US have made a purchase based on Pinterest recommendation.
- The number of people who see your pins are greater than the number of followers you have.
Here is the Infographic on how to Increase Pinterest followers
Infographic Credit: QuickSprout
Summary – 5 Steps on How to Increase Pinterest Followers
Step #1: Fill out your profile completely. A complete profile gives confidence to people and enhances your brand.
Step #2: Verify your site and implement rich pins. This gives people a trust factor.
Step #3: Share your Pinterest profile on other social media networks and via email. This gives your Pinterest profile more visibility.
Step #4: Include a Pinterest button on your website or blog.
Step #5: Follow your competitor’s followers.
Try to pin at least one image per post. Include a caption on the image if possible. Pin regularly and get on to boards that accept collaborators that have many followers. Remember to engage with followers by re-pinning and liking their pins.
The more people you follow the more will follow you back and the quicker you can get to your first 1,000 followers. I am off to Pinland now, what about you?