Do you want to bring organic website traffic? Since you have a website in place, you would already know that many sources generate traffic for your website with a small amount of money, whether Facebook ads or Google Ads.
But what happens when you don’t want to pay for such traffic? Will, you still retain that audience? Organic traffic is generated by the content you have on your website. Though it would take some time to generate organic website traffic, it is worth the effort and, in fact, generates better ROI. Here are a few good ways to generate organic website traffic.
5 clever ways to get organic website traffic
#1 Create the best content possible
By now, you would know that regular publishing of articles is a good practice for SEO and ranking higher on Google search page. But your articles need to be high-quality content. For many of your audiences, your website would be the first impression they get about your business. So the better the quality of your content, the higher is the organic website traffic. Therefore, plan your content carefully.
#2 Narrow down your keywords
Most brands and websites want to rank for broad key phrases. But one great challenge is that broad key phrases are very competitive, so unless you have spent many months optimizing your content with those key phrases, you might not receive good traffic. So instead of going after broad key phrases, try to narrow it down into something specific. When you use specific and long-tail keywords, there is a high chance that your audience was looking for something relevant and would therefore lead them to your website.
#3 Write consistently
There is no denying that the more blogs and articles you publish, the better traffic you generate. Google search engine lays emphasis on websites that frequently publish content and are most visited by users. When you consistently update content on your website, it gives the impression that you are serious about providing content and so your visitors would take a key interest. This would also encourage them to share more of your content, link your blogs, and keep coming back for more.
#4 Guest blog for traffic
Guest blogging to gain more traffic is a great strategy. The internal link that you get at the end of the guest post makes it easy to expose your content to new audiences. You must keep the following in mind when opting for guest posts –
- Keep the quality of your content high and aim for major sites.
- Focus on guest blogging on other websites that are in the same niche as you.
- Promote your guest blogs to the extent possible.
- Be sure to check your guest posts regularly and respond to comments at the earliest.
Doing these few steps will encourage the post visitors to head to your website. This is a great way to build deeper relationships.
#5 Follow Google to avoid penalties
When it comes to organic website traffic, Google is your Alma mater. However, many websites try to use workaround methods to trick Google Algorithms into raking their websites. This is not the right way, and there is a possibility of getting penalized by Google. So to avoid these penalties, consider the following –
- Don’t pay for inbound links completely.
- Avoid building cheap links.
- Never publish low-quality, scrapped, or stolen content.
- Refrain from using exact-match anchor text.
- Building organic traffic is indeed a slow process. But when done correctly, the results will be amazing.
Great content is relevant and helpful to the users and provides them with the solution they are looking for. This will generate more organic website traffic and will give you great opportunities to stay visible on the search pages.
Need more tips on generating organic website traffic? Share your thoughts in the comments below. And don’t forget to try SEMrush, the best SEO tool.