“Content is King” – is perhaps the most popular statement not only in the content marketing landscape but also in the whole digital marketing sphere. Truth be told, content has become the most effective way for a business to enhance their online presence and at the same time increase engagement with their target customers. Now more than ever, brands can publish interesting, relevant, and engaging content to attract more people to visit their website, and possibly convert them into loyal customers of the business in the long run.
The positive results that can be achieved through content marketing can be doubled and even tripled if used in tandem with social media marketing, and with the ever-important Search Engine Optimization (SEO). When these three work in collaboration with each other, brands can connect with their customers on a deeper level and even influence their purchasing habit regardless of the online platform and device they use. Nevertheless, all these benefits largely depend on how creative, consistent and insightful your blogs, articles, photos, and videos you produce for your target audience.
Considering these advantages and the reality that business competition continues to intensify as more players enter the arena, there is no better time than now to learn how to create engaging content that works. The more relevant, sharable and helpful content you provide on a regular basis, the better your chance of turning an ordinary visitor into a customer.
To help you create engaging content, here are the key takeaways from the infographic below.
- Focus on current trends.
- Write stories that appeal to readers’ emotions.
- Drive engagement with visual elements.
- Support your content with facts and links.
- Diversify your type of content.
- Give them something to take away.
Check out the infographic from Digital Marketing Philippines to learn more about how to create engaging content.