“Content is King” – is perhaps the most popular statement not only in the content marketing landscape but also in the whole digital marketing sphere. Truth be told, content has become the most effective way for a business to enhance their online presence and at the same time increase engagement with their target customers. Now more than ever, brands can publish interesting, relevant, and engaging content to attract more people to visit their website, and possibly convert them into loyal customers of the business in the long run.
The positive results that can be achieved through content marketing can be doubled and even tripled if used in tandem with social media marketing, and with the ever-important Search Engine Optimization (SEO). When these three work in collaboration with each other, brands can connect with their customers on a deeper level and even influence their purchasing habit regardless of the online platform and device they use. Nevertheless, all these benefits largely depend on how creative, consistent and insightful your blogs, articles, photos, and videos you produce for your target audience.
Considering these advantages and the reality that business competition continues to intensify as more players enter the arena, there is no better time than now to learn how to create engaging content that works. The more relevant, sharable and helpful content you provide on a regular basis, the better your chance of turning an ordinary visitor into a customer.
To help you create engaging content, here are the key takeaways from the infographic below.
- Focus on current trends.
- Write stories that appeal to readers’ emotions.
- Drive engagement with visual elements.
- Support your content with facts and links.
- Diversify your type of content.
- Give them something to take away.
Check out the infographic from Digital Marketing Philippines to learn more about how to create engaging content.
These are some really great tips. In the end, it all boils down to the capability of your content to pique the interest of your target audience and make them interact with the post. I’ll recommend this to one of my friends.
Thanks for sharing!
Hi Lucas,
You are welcome. Well said and thanks for the comment and sharing the post.
Cheers, Cent
Hello Cent,
Good shout over here 🙂
That’s true, content is the king. No wonder what good we do with our blogs, brand them well, have lots of networking and
every thing well but if our content is not making the people please then its all in vain. To create a win win situation
from our blogs, we need to create a superb content, so that when people come to us for getting solution of their problems
then we should have that thing which can help them out, through our writing skills.
Thus that’s why it is always recommended by every pro bloggers to choose a niche of our own interest so that we never get out of idea and we can continuously generate content which are going to help our clients and people around.
Its good to apply the 80-20 rule while creating the content, 80% of the researching time and 20% for crafting the content.
The info graphics you provided up here is of great help and many things are to be get from here before we can know how
to craft a perfect content.
Thanks for the share.
Shantanu.
Hi Shantanu,
Thanks for sharing your thoughts. I would also like to emphasize that crafting great content can also mean creating visual content like infographics or some slides. Remember, the additional content can help when promoting the content.
Cheers, Cent
Hello Cent,
Really Great Information.
Thanks for sharing this article.
Hi Christian,
Glad you found it useful.
Thanks, Cent
Hello Cent
Thanks for sharing best info. I am creating a infographics for my Real estate blog Assetyogi. As I ll create the post shows to you.
Kindly give me feed back on it. And Can you please suggest a good topics on Real estate for infographics.
Hi Vipin,
Glad you liked the infographic. In terms of topics for real estate or any other topic for that matter; you will have to do some research to see what has already been created, what was popular, what is trending and what will work.
Hope that helps.
Cheers, Cent