There are several marketing strategies available to businesses ranging from the traditional ones to the modern ones that came on the scene with emergence of the internet. Knowing all the available options for you and how to choose the one that will be effective is important. In a lot of cases, it is a combination of several marketing strategies that will bring success to your business.
That said, one very important and effective strategy that any business should adopt is marketing their business online. Critical to this method of marketing is what we now know as search engine optimization popularly called SEO.
What is SEO?
SEO is a simply process through which a website is optimized using different tools to enable it rank high in search results for related search terms. Search engines like Google, Yahoo, Ask.com, Bing, etc., use a process of ranking to rate how websites are performing based on some factors. These factors include traffic to the website (that is how many people visit the site regularly for information), how relevant the information on the website is to users, how user friendly the website is and others.
Tools like keywords, descriptions, links, meta-tags and so on are used to optimize the webpages so that the site can rank high in web searches. When users use a search engine to get results, what the engine does is crawl the web looking for websites that provide the information that the user is searching for.
As we know, there are several websites that offer the same sort of information. The quality of this information and how relevant it is to the user is what is important to search engines. Based on this, understanding what search engines want and building your website to reflect that is key. That is exactly what SEO does for your website.
Although search engine optimization can be implemented on your site after it has been built, implementing it as you are designing your website is the best. In fact, while preparing your web design and setup, it should be one of the foundational steps you undertake and discuss with your web designer. Learn more about search engine optimization and its importance in this article.
Why You Need SEO
Clients Will Locate You Easily
When your site is optimized using SEO, users and clients can easily find you. It is the best form of marketing. Over 90% of people in the country today have mobile phones and access to the internet. Where do they go when they want to look for a business? You guessed right; the internet to search for whatever they need. Imagine they type a search query related to your business and what you offer, will your website show up on the first page, second page, third page, etc., or will it even show up at all?
With proper search engine optimization, your site will be on the first page and to take it further, right on top of the rankings.
It is Cheap
Compared to other forms of marketing, SEO is the cheapest, most effective, most easily implemented and the least stressful of the lot. You do not have to pay exorbitant fees like you will pay to advertise on traditional media like radio or television. You don’t have to go about sharing fliers and handbills or the likes though you could add that if you want to. Fundamentally, you simply design your website for more visibility.
Since you will most likely have a website anyway, why not design it in such a way that it attracts the most traffic? Although you will need to revisit your SEO strategy from time to time, it is not something that will dig a hole into your marketing budget. More so, you will get a better return on investment to boot.
If search engines can trust your site to deliver always, they will always put your website on top of the rankings. What this means is that you will get more visits and traffic to your site. This will naturally translate to more clients which means greater revenue for you. Isn’t that the reason you are in business?
How SEO Works
Search engine optimization generally includes two parts.
These are activities like responsiveness, how attractive the site is, ease of navigation, color scheme, content creation, links and keywords optimization, etc. All these and those not included are strategies implemented on the client’s site to, among other things, improve user experience and also improve search engine bot access.
These are actions taken outside the website which may include (but not limited to) listings on directories, social media engagement, links building etc.
Properly implementing these two sets of activities will result in greater ratings and ranking with search engines.
How to Implement SEO
Although you can handle your SEO in-house, it requires a lot of work and expertise. There are many businesses related to what you do and they are also implementing it on their own sites. If this is the case, how then can your business stand out? Your best chance of achieving this is by hiring seasoned SEO experts like Andreschaefer SEO online marketing to implement and manage your search engine optimization strategy.
Choosing a good SEO company will not only save you a lot of time but money too. Wrong strategies and techniques will harm your site and you will lose time and money as you may need to start all over again.
In choosing a suitable expert, carry out some research to see if they really know their stuff. The first test is that they should have an optimized site themselves. Another step you can take is to ask around about them.
You should also ask them what you should be expecting. They should be able to share a bit of what their strategies will cover and how long before you start getting the desired results.
Make a final decision only after you have received enough information that you find satisfactory. This is important because it is something that is critical to the success of your business.