How do I find small creators on TikTok?

Are you tired of seeing the same old content on TikTok? Do you want to discover new and exciting creators? As someone who spends hours scrolling through the app, I know how difficult it can be to find small creators on TikTok. But fear not, I have some tips and tricks to help you find the hidden gems on the app.

Firstly, don’t underestimate the power of the search bar. You can use the search bar to look for specific creators, videos, sounds, or hashtags. The “top” tab will surface the top results from each one of those four categories. You can also search for specific niches or verticals to find creators that align with your interests.

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Another way to find small creators is to utilize TikTok’s “For You” page. This page is tailored to your interests and preferences, and it’s a great way to discover new creators. When you come across a video that you enjoy, make sure to check out the creator’s profile and give them a follow. You never know, you might just find your new favorite creator!

The Basics of TikTok

As someone who spends way too much time on TikTok, I can tell you that it’s a platform that’s all about short-form video content. Users can create and share videos up to 60 seconds long, and these videos can be anything from lip-syncing to music to comedy skits to dance challenges.

Understanding the Algorithm

One of the things that makes TikTok unique is its algorithm. Unlike other social media platforms, TikTok’s algorithm is designed to show users content that they’re likely to enjoy, even if they’re not following the creator who made it. This means that if you’re a small creator, you have just as much of a chance of going viral as someone with millions of followers.

The algorithm takes into account a variety of factors, including the amount of engagement a video gets (likes, comments, shares), how long someone watches a video for, and even the sounds and hashtags used in the video. So, if you’re a small creator, it’s important to focus on creating engaging content that will keep viewers watching and interacting.

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Why Small Creators Matter

While TikTok is home to some of the biggest stars on the internet, small creators are just as important to the platform’s ecosystem. In fact, some of the most creative and unique content on TikTok comes from creators with just a few thousand followers.

Small creators also play a crucial role in keeping TikTok fresh and exciting. They’re often the ones experimenting with new formats, sounds, and trends, and their creativity can inspire other creators to try new things as well.

So, if you’re looking to discover new and exciting content on TikTok, don’t just stick to the biggest creators. Take some time to explore the platform and discover some of the amazing small creators out there.

Finding Small Creators

As someone who is always on the lookout for fresh talent on TikTok, I’ve found that there are a few methods that work best when it comes to finding small creators. Here are my top three:

Using Hashtags

One of the easiest ways to find small creators on TikTok is by searching for hashtags that are relevant to your niche. For example, if you’re looking for creators who make content about food, you could search for hashtags like #foodie, #cooking, or #recipes. Once you find a hashtag that looks promising, click on it to see all the videos that have been tagged with it. This is a great way to discover new creators who are just starting out and might not have a huge following yet.

Exploring the ‘For You’ Page

The ‘For You’ page on TikTok is where you’ll find all the trending videos that are currently popular on the app. While most of the creators on this page are already well-established, you can still find small creators by scrolling through the videos and looking for ones that have fewer likes and comments. These creators might not have a huge following yet, but their content is still worth checking out.

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Collaborating with Small Creators

If you’re looking to grow your own following on TikTok, collaborating with small creators can be a great way to do it. Not only will you be able to reach a new audience, but you’ll also be helping out someone who is just starting out. To find small creators to collaborate with, try searching for hashtags that are relevant to your niche and reaching out to creators who have posted videos using those hashtags. You can also use the ‘For You’ page to find creators who have a similar style to yours and reach out to them directly.

Overall, finding small creators on TikTok takes a bit of effort, but it’s well worth it if you’re looking to discover new talent and grow your own following on the app. Just remember to be patient and keep an open mind – you never know where your next favorite creator might come from!

Supporting Small Creators

Liking and Commenting on Videos

One of the easiest ways to support small creators on TikTok is by liking and commenting on their videos. This not only shows the creator that you appreciate their content, but it also helps boost their visibility on the platform. TikTok’s algorithm is designed to promote content that is receiving high levels of engagement, so even a small amount of likes and comments can make a big difference.

Sharing Videos with Friends

Another way to support small creators is by sharing their videos with your friends. If you come across a creator whose content you enjoy, send their videos to your friends and encourage them to follow the creator as well. This can help the creator gain more followers and exposure, which can lead to greater opportunities and success.

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Purchasing Merchandise

Many small creators on TikTok offer merchandise such as t-shirts, stickers, and other items. If you really enjoy a creator’s content, consider purchasing some of their merchandise to show your support. Not only does this provide financial support to the creator, but it also helps spread awareness of their brand and content.

Remember, supporting small creators on TikTok doesn’t have to cost a lot of money or take a lot of time. By simply liking, commenting, and sharing their content, you can help boost their visibility and success on the platform. And if you really enjoy a creator’s content, consider purchasing some of their merchandise to show your support in a tangible way.


Well, folks, that’s how I find small creators on TikTok. It’s not rocket science, but it does take some effort and patience. Remember, the key is to be specific with your searches and use relevant hashtags. Don’t be afraid to explore different niches and industries, as you never know where you might find your next favorite creator.

Another tip that I found helpful is to engage with creators you enjoy. Leave comments, share their content, and build a relationship with them. Not only will this help you discover more creators, but it can also lead to collaborations and partnerships down the line.

Lastly, don’t forget to utilize the search tools provided by TikTok. The app’s algorithm is designed to show you content that aligns with your interests, so take advantage of that. And who knows, you might even stumble upon a creator or two that you never would have found otherwise.

So there you have it, my friends. Happy hunting and happy scrolling!

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