Not too long ago, hashtags were only being used in Twitter. Fast forward and most social sites use hashtags. In fact some new bloggers don’t even know or use hashtags in other social media platforms like Facebook, Google+ and Instagram.
This infographic shows how to improve social media engagement using hashtags.
Infographic source: QuickSprout.com
The Benefits of Using Hashtags
- Hashtags make it easier to find and follow topics of interest, brands and events.
- Brands can use hashtags to track the performance of their promotion in social media.
- Individuals can increase engagement by 100% when using hashtags appropriately.
- Brands can get 50% more engagement when hashtags are incorporated into their social media campaigns.
Twitter and Hashtags
- Tweets with hashtags get 2 times more engagement than tweets without.
- Tweets with 1 or 2 hashtags get 21% higher engagement than those with 3 or more hashtags.
- More than 2 hashtags lowers the engagement by 17% on average.
Instagram and Hashtags
- Use lots of hashtags on Instagram to build community engagement.
- On Instagram posts with 11 or hashtags have the highest interactions.
Facebook and Hashtags
- When hashtags were first introduced in Facebook they did not perform well but as time passed they are now well received.
- Average interaction of a post with 1 or 2 hashtags is 593 and it is the best hashtag number.
Google+ and Hashtags
- Google+ assigns its own hashtags based on content but you can also add your own.
- You can add hashtags in the post as well as in the comments, this gives you twice the opportunity to be found in Google search.
- A hashtag search in Google will bring all Google+ posts with that tag.
Tips for Getting the Best out of Hashtags on Social Media
(Courtesy of SurePayroll.com)
- Use a hashtag that is unique, people can remember and relevant to your campaign.
- Find a balance between number of hashtags and how specific they are. Generic hashtags are too broad and may not get the desired engagement.
- Capitalize multi word hashtags like #ContentMarketing
- Consider using your brand name in a hashtag like how Brian does from #BlogEngage
- Make sure your hashtag does not have any other unintended meanings.
Wrapping it up
Hashtags help you get more engagement, likes and retweets. Use them wisely and don’t go overboard. Each time you post the same post in social media try a different hashtag to see which one gets the most engagement.