14 Essential Tools for Online Business

Online Business

Do you want to know about the essential tools for online business? If you answered yes, then understand the various ways to develop humble beginnings to success with essential tools for online business.

Tech-savvy businesses take advantage of tools that give them leverage in digital technology—thereby making it easier for online businesses to maximize their potential. You don’t have to work hard to change the performance dynamics of your business. Without any further ado, let’s have a look at the essential tools for an online business that helps you achieve milestones with just a little effort. Let’s get started!

8 Essential tools for online business

1. SEMrush for competitor analysis

SEMrush is a great all-in-one toolkit for digital marketers. SEMrush offers multiple functionalities that help you estimate search volume on a set of keywords or phrases that your content revolves around, examine competitor pages, draft a compelling blog post online, check for backlink opportunities, analysis on a paid ad, and so much more. The suite of tools offered by SEMrush is an essential part of an online business and its content marketers. 

Try SEMRush

2. BuzzSprout to host a podcast for online business

BuzzSprout offers a platform to help launch and grow your podcasts. Buzzsprout is easy to use, with a product-centric ethos, and concentrates on fundamental features to podcasters. It allows you to upload your audio files and takes care of the required preparation. You can choose to publish your files immediately or even schedule for a later date. Additionally, you also receive insights about your audience and precise stats about their preferred platform to access your episodes.

Try BuzzSprout

3. Canva to design creatives for online business

Canva offers all sorts of professional looking and easy-to-use visual design tools for free. You can filter photos, add graphics and icons as desired for social media-friendly designs, create visually appealing infographics with drag and drop elements, and so much more for your online business.

Try Canva

4. Bluehost to buy a domain and host the website

Bluehost is the best hosting option for your website. Bluehost offers some of the most affordable hosting plans, and that’s why they rank among the cheapest hosting plans on the market. They offer a variety of plans to choose from that suit your business needs.

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Whether it is your first website or just want to quickly get your website running, Bluehost is one of the quickest and easiest web hosting providers. Additionally, they also offer 24/7 access to expert support with troubleshooting and customization queries. What’s more, is that all their hosting plans come with a 30-day money-back guarantee.

Try Bluehost

5. Elementor to design and host the website

To create your business’s presence online, you need to have a website in place. And no better solution than Elementor. Elementor is essentially a WordPress page builder and enables you to customize pages design and layouts. It also lets you create highly responsive pages for desktop, mobile, and tablet. 

Try Elementor

6. ConvertKit for email marketing

For any type of business, getting tracking is building an email list and implementing email marketing. Your subscribers or followers are just one step away from converting. There is no better way to keep them hooked with opportunities to test new products, share helpful insights, and launch new features.

ConvertKit is one such tool that helps manage your email list. Its functionality is designed especially for entrepreneurs, bloggers, small business owners and are also constantly updating their tool with new features and functionality. ConvertKit enables you to build lists, generate high-converting landing pages in no time, set up automated emails, and a huge library of email templates.

In addition to these, ConvertKit also seamlessly integrates with WordPress, which is a must for online business owners. It is, by far, the essential online business tool for email marketing.  

Try ConvertKit

7. Grammarly to keep track of content marketing by writing error-free content

Grammarly is a handy tool that helps you create the highest quality content. Grammarly offers online checkers that scan your text for all types of errors – from typos to sentence structure and everything in between. You use Grammarly for the content in your blog posts, website landing pages, emails, etc. Grammarly is a great tool to enhance your writing and share error-free content across all channels.

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8. HubSpot

HubSpot is a great tool that helps automize, sort, and organize your online business’s sales activities. It lets you create a plan on a clean spreadsheet and execute those tasks with professionalism.

With HubSpot, you can keep track of leads, schedule meetings, and monitor progress. Having an automated process in place makes marketing and sales a little less daunting.

9. Acquire

Acquire is a multi-channel online help desk. It helps improve your customer experience through real-time engagement. Therefore, your customer support team does not need to be worried about overwork or leaving unfinished tasks. Acquire offers a self-training bot that can attend to customer’s queries and provide solutions in time with less human interference.

What’s more, the AI-based sales bot from Acquire collects all the previous online interactions of customers and gives you a precise analysis of their needs. This saves your time and gives you the resources to better positioned your customer support team to resolve queries.

10. G Suite

G Suite offers a great package of tools to keep your online business on the top of the game. You can easily customize emails to your business with a professional look, create projects, and track progress. You can also store all your files and documents in the cloud, share them with collaborators, and access them from anywhere. Additionally, Google Calendar also helps coordinate activities by setting up scheduled events and timely reminders, so you don’t miss any recent developments.

11. Slack

Slack is a great tool for effective communication. The interface is quite simple and user-friendly. You can easily communicate with team members as a group or even individually. Slack also allows you to save important conversations separately and access them later without going through tons of messages. You can also share links, documents, videos, and other formats of media files hassle-free.

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12. ZipBooks

Do you face a lot of challenges when it comes to reconciling financial records? Many businesses that deal with a large number of clients and customers face this challenge. ZipBooks is simple to use accounting software that takes care of all finances in your business.

It helps in fine-tuning checks, balances, and provides insights on performance to your interaction with customers. ZipBooks offers automated and intelligent bookmaking solutions that enable all financial activities – recurring expenses, accounts payable, etc. to be recorded and carry on smoothly.

13. Hootsuite

Social media presence is a must for any online business. However, there are many social media platforms to choose from for your business. You need to be active across channels like Instagram, Twitter, Facebook, LinkedIn, etc.

Hootsuite makes it easy to manage all social media accounts in a single dashboard. You can schedule posts in advance, when you are less busy, and receive insights on all the content that resonates with your audience. 

14. Dropbox

Businesses today need to function in a fast-paced marketplace. They function by accomplishing tasks that require multiple interactions, documentations, delegations, etc. People may not always be physically present in their workplaces for the completion of these tasks.

This is why Dropbox is rightly a mobile office. It enables you to get the desired work done with no restrictions on physical locations. Employees can create files, share them with collaborators, grant edit access, and get the work done. They can physically be in different locations and yet work together without any glitches.


Growing an online business today is quite manageable with technological advancements. These essential tools for online business provide you all the solutions against challenges that hinder your business’s growth. With these tools’ help, you can identify your business aspects that need to be improved and recommendations to implement such improvements.

Which of these essential tools has helped grow your online business? Let me know in the comments below.

Sally Ng

Sally Ng

Previous blogger at Blogging Filter which was now merge into Your Escape from 9to5. I spend most of my time in Bali. Here, you will learn the basics of blogging and how to earn money living freely. Your escape from 9 to 5 work truly.

I created this blog, or you can say a community of bloggers, entrepreneurs, and everyone who is striving to find their professional identity in this crisis. I believe in sharing, and thus, I am sharing my knowledge on how to start, scale, and monetize a blog or an online business. If you want to start your blog, website, or an online business, become part of this growing community of 1000+ bloggers and entrepreneurs.


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