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You may have seen several blog monetization strategies, so what’s different in this one? Well, it’s an Infographic to the point. We also have an alternate version of the Infographic for our subscribers – so two for the price of one, but wait it doesn’t cost you a dime! It’s important to understand the mentality of new…
Bloggers are often faced with a bit of a dilemma. If you were to write the single greatest article of your career, would it truly matter if no one saw it? As of 2013, approximately 128 million people were blog readers. With numbers like that, it’s astonishing that any blog could be without a loyal…
Social media and marketing are two terms that are increasingly viewed as one and the same. In truth, while there is a certain segment of the user community that maintains their social media profiles purely for social reasons, an increasing majority of users also see social media as useful advertising tool. If you are in…
Using Social Media for Marketing requires visually appealing content. Have you been to a website or blog without any images? I have, they are like a party without any music. Oh wait, they are like a party without any drinks. That doesn’t cut it, it’s more like a party with no girls or vice versa – if there was…
Content promotion or content marketing is about working smarter and not necessarily harder. Anyone can create content online with a small budget or even free of cost; whether the created content is of good quality is a different issue. An average piece of content can become a superhero content when combined with an outstanding marketing…
The TV Series “Game of Thrones” is brilliant; in fact, it is much more than that. The story, the plotline, unexpected endings, twists, backstabbing, friendships, honor, loyalty, love, lust, incest, battles, wars, beautiful and diverse landscapes; it’s got it all. There are those who think it is gruesome and that is a valid case. Surely…
What is the Domain Authority of a Website? Domain Authority abbreviated as DA is a score between 0 and 100 as calculated by Moz. A brand new website will start with a DA score of 0 or 1. Well established sites like Google, Facebook and Wikipedia command DA scores close to 100. It is not…
The skeleton of all marketing campaigns are pretty much the same: spread the word, build buzz, find ways to get both new traffic and get traffic to return to your company for another sale. Gather, rinse, repeat. How you do these things is going to vary wildly by industry. You cannot expect marketing a law firm,…
The demand for digital marketing jobs is on the rise! With the evolution of the digital world, consumers are spending more and more time online. They may be simply surfing, chatting, catching up with friends on social media or reading reviews about a product or service. Wouldn’t all brands pray that the review the consumer…
Content Marketing as a concept sounds very simple; it is about creating great content that viewers would love to consume and promoting that content, so more users can find your magnificent piece of content. The content marketing process should have an end goal; the goal could be to get more leads, increase in sales or…
“Content is King” – is perhaps the most popular statement not only in the content marketing landscape but also in the whole digital marketing sphere. Truth be told, content has become the most effective way for a business to enhance their online presence and at the same time increase engagement with their target customers. Now more than…
As a web content writer, you are desperate to create engaging and attractive content that “hooks” the attention of the viewers from the first sentence. You do your best to produce a great article and hope that it will enjoy a great interest from viewers. However, what to do when your best effort to create…
Inbound marketing is definitely the way to go in the digital world. The entry cost to inbound marketing is getting cheaper by the hour and almost negligible. The good news is anyone with great content can start this digital marketing but you certainly need some skills and an inbound marketing strategy to be successful. What…
What is Content Marketing? Content Marketing is the process of creating great content, promoting that content with a clearly defined objective. The objective could be raising brand awareness, getting more leads or making more sales. As more and more people turn to Google (and other search engines online) for their day-to-day questions it is imperative…
In the age of content marketing, having some valuable content isn’t enough. You need to have lots of it to make it in content marketing. An arsenal of content that you can distribute through your blog, your social networks, and guest posts is what you need to build a business around content. Not only is…
Blogging is easy, but a successful business blog isn’t. Everyone is free to write about what they want and share their thoughts to the world. That is why there are people who maintain personal blogs as hobbyists. They are in it for the joy of writing and sharing their thoughts with the world. However, if you mean…
It’s that time of the week again when you are ready to launch your well researched, interesting, infographic-filled content piece. You and your team, have logged in quite a few hours researching and processing the necessary data. The language is spiced up with eye-catching phrases and markers. You are absolutely confident that this article is…
The internet is a seemingly infinite space of data if you know where to look. With billions of users interacting with and creating content, the term “gold mine” certainly comes to mind. As businesses, it’s important that we know how to tap into this raw data and how it can be used to inform our…
Sometimes, having too many options is not good. Content marketing can be a perfect example. How many channels and platforms offer customers an experience to engage with content? Social networks, blogs, and websites are only a few. There are streaming platforms, podcasting platforms, webinars, email — all kinds of different ways to serve content. Then,…
Stories have power over us. For the longest time, people have been using stories as a way to transfer knowledge. The practice had such a profound effect on us that, even today, we find it hard to turn away from story-driven content. We watch movies and TV shows, play video games, read books, even listen…
Irrespective of the size of the firm or industry, a content creator works with a goal in mind – create interesting material to inspire followers and ensure that they share it with others. This can be anything from an engaging article to the ultimate guide to the world’s best, mouth-watering choc-chip cookie. According to ‘Idigic social media…