What is Content Marketing?
Content Marketing is the process of creating great content, promoting that content with a clearly defined objective. The objective could be raising brand awareness, getting more leads or making more sales.
As more and more people turn to Google (and other search engines online) for their day-to-day questions it is imperative that all businesses take advantage of content that answer’s these questions.
Benefits of Content Marketing
- Imagine the prospect of getting daily customers to your store regardless of where it is located
- Imagine getting customers from across the globe (Sorry location-based businesses are exempted!)
- Imagine getting leads without any advertising costs
Don’t imagine any more, with content marketing – all this is possible.
Here is an infographic with some of the best content marketing tips from the pros that will drive more traffic and engagement.
Infographic brought to you by: DigitalVidya
What is Challenging with Content Marketing
- There is too much content
- Content is too promotional
- All hype and no substance
- Content is just parked; there is no promotion – no shares, no reads, no eyeballs
Interesting Content Marketing Statistics
- 62% less expensive compared to traditional marketing
- Produces 3 x many leads compared to its traditional counterpart
- 90% of Organizations Use Content Marketing
- Marketers spend 25% of their budget on average on content marketing
A Simple Content Marketing Strategy
Adopt a four-step strategy when it comes to content marketing:
- Define your content marketing objective
- Create awesome content
- Promote content using a checklist
- Measure your content’s effectiveness or ROI
In Conclusion
Content marketing as the name suggests has two components; content creation and promotion.
The components that are often misunderstood or neglected are:
- the objectives
- target audience and
- tracking how well the content is meeting its goals.
Once you have a handle of the above you can go forth and produce good quality content on a regular basis to get more leads or sales; whatever your objective may be.
Hey cent,
Amazing information on content marketing and I have learned many new things on content marketing here. So glad to see this post. Today, I clearly knew about the benefits of content marketing.
Your infographic is awesome that helps me lot to collect the information on content marketing easily. I have just download it to show my friends too. Often, they ask me that what is content marketing and it is difficult to make them understand by just definition. Now it will be easy by using infographics.
Defining a proper objective in content marketing plays an important role. I must appreciate you for sharing wonderful information on content marketing. Also glad to see the references for further information on it. Content marketing requires more traffic and engagement that is beautifully explained here. Glad to read it.
Thanks.
– Ravi.
Hi Ravi,
Glad you liked the post. Happy to help. Thanks for the share and detailed comment. Hope to see you here again.
Cheers, Cent
Infographics are indeed an effective way of presenting ideas – engaging, short, concise, and creative. Thanks for this great info, Cent! Keep them coming!
Hi Nikita,
You are welcome and glad you like them.
Cheers, Cent
Hi Cent,
I always love info graphics more than a post full of plain texts.
Info graphics are always full of amazing and useful data.
I have bookmarked your page for future reference. These data about Content are really amazing. It is sad to know that only 21% of marketers are able to track their ROI.
If you had put the tips on plain text then I might have missed it. Every tip of yours regarding content marketing is worth following and productive.
Thanks for beautiful post.
With regards,
Saurav
Hi Saurav,
Thanks for the comment, tweet and bookmark. Wow, that’s awesome to hear. Yes, I love everything visual, it is so much easier for the brain to absorb amidst the content overload.
Have a great weekend.
Cheers, Cent
I personally love infographics like this. Makes the information easy to consume when it’s in these bite-sized pieces. Great content!
Hi Brian,
Me too, appreciate the comment.
Cheers, Cent