Bloggers are often faced with a bit of a dilemma. If you were to write the single greatest article of your career, would it truly matter if no one saw it?
As of 2013, approximately 128 million people were blog readers. With numbers like that, it’s astonishing that any blog could be without a loyal fan base, but it happens far more often than you’d think.
The desire to reach a broader audience is perhaps why bloggers so frequently reach out to influencers.
You need that authoritative voice telling people that they should be reading your content, that being said, how does a blogger get someone on their side enough to have that influencer promote them?
How this Strategy can Reduce your Bounce Rate by 300%
This didn’t happen overnight, but if you follow this guideline you can make this happen.
Keep Track of Ideas using Asana
I suppose it doesn’t have to be Asana. It can be a WordPad file, an online planner; even an old notebook would suffice. The point is to have somewhere to keep your future article titles organized and ready to be written before you forget all about them.
Trust me, when you have a million and one things on your mind, ideas come and go before you even have the chance to give them a second thought.
Here are 5 steps for generating blog ideas that are share-worthy.
Step 1: Use BuzzSumo to see what is being Shared in your Niche
When it comes to turning out great, successful content, BuzzSumo should always be your first stop. The entire purpose of the site is to connect you with niche content that has either gone viral or has done well in search engines.
This is exactly what you’re looking for. Before you can even begin to type the next viral article, you need to take a long look at what your audience wants to see.
After you type your niche into BuzzSumo’s search bar (for the sake of this post, it was ‘blog post ideas’), make sure to filter by date. As you can see from the screen cap, I included only articles that were written in the last month.
BuzzSumo successfully shows which posts have the most shares, and how many shares they have per social media outlet.
Beyond that, it shows you where these articles are getting the MOST shares, which is important. If the majority of shares come from Facebook, you know that you have an audience that prefers that social media platform and that you should put your focus on that specific website. Get it?
Step 2: See What Works on BuzzSumo and Make it Better
This is a close-up shot of the most shared articles in the ‘blog ideas’ niche for this past month, according to BuzzSumo.
“How To” posts are popular, as well as numbered posts. If we combine what is obviously selling — and commit to making it BETTER — we have our story.
70 Tips On How To Generate Interesting Blog Post Ideas
Sure, why not? But first, let’s check Google’s search results and see if it offers the same or similar, results that BuzzSumo did.
Step 3: Find that Perfect Google Search Phrase with SEMRush
It seems simple enough — we looked up “blog post ideas” on BuzzSumo, so it makes sense that we’d look up “blog post ideas” for Google also, right?
Maybe. You have to remember that we are searching for two different things here. BuzzSumo gives us the articles with the most social media shares, but Google is going to give us the articles that come up top on our most popular search engines.
In order to know that we are using the correct search phrase, we also have to know that we are using the most frequently searched phrase.
This is where SEMRush comes in. It shows us two things: the number of searches for any given keyword, and the cost per click for a Google advertisement with that keyword, pretty nifty.
The interesting thing about SEMRush is that it also shows us related keywords, and how they’re faring in the search engine world as well. Let’s take a look at those.
Most of the related searches are just “eh”. Fairly unimpressive, on the results front. The only one that seems worth taking a second glance at is “blog ideas”, which does have 1,300 more volume than ours does.
However, the CPC cost of “blog ideas” tells us something very important — our “blog post ideas” search is significantly more valuable. Why you may ask? Because the CPC (cost per click) is nearly double that of “blog ideas”.
Even though “blog ideas” has more volume, we ultimately have the more valuable search result. Now we can move forward with our Google search.
Step 4: Check your BuzzSumo Results Against Google’s
Much like what we found on BuzzSumo, we have come to the conclusion that readers want articles with numbers. They are littered with the top search results in Google, which means that numbered lists are hot right now for sure.
Although we don’t have quite so many ‘how to’ articles on our initial Google search, I pressed on anyway and continued my looking.
Sure enough, I had to go no further than the second page of “blog post ideas” Google search results to find exactly what I had already suspected to be true…
“How To” titles may not be quite as high-ranking on the search results page as the numbered titles, but this proves what BuzzSumo told us anyway — “How To” articles DO sell.
This means that our tentative title, “70 Tips On How To Generate Interesting Blog Post Ideas” still works. GREAT!
Step 5: Make your Article Better than the Competition
There are a million and one different ways to do this, but here are some important things you should keep in mind during the duration of your writing process:
- Make your post longer and bulkier. We already saw that the majority of posts from Google and BuzzSumo were around 50 ideas. Make yours 60, 70, or 100. More content means that your reader has to go to fewer websites to get the information they are seeking.
- Go more in-depth than your competition. Dig deeper, answer more questions and become an ‘ultimate guide’ of sorts. Remember that the ultimate goal here is to make life easier on your reader. Give them the one-stop-shop article that they didn’t realize they were looking for.
- Present your article in a ‘problem and solution’ Don’t give your readers the answer to the problem they have, but rather teach them how to solve the problem themselves so they are learning from you.
- Make your post nicer than that of your competitors. Include infographics, statistics, a nice layout — whatever it takes to stand apart from the competition. People like images, so include as many graphics as you possibly can. Check out 25 resources for blog post ideas infographic to get an idea.
About the Author
Andrew Wise is a serial entrepreneur who shares actionable advice on how you can build massive, passive income streams, designed for the complete newbie on his blog, Wise Startup Blog. You can find him sharing exclusive content on Twitter @WiseStartupBlog.