What is Content Marketing? Content Marketing is the process of creating great content, promoting that content with a clearly defined objective. The objective could be raising brand awareness, getting more leads or making more sales. As more and more people turn to Google (and other search engines online) for their day-to-day questions it is imperative…
The saying “You never get a second chance to make a first impression” holds true in many situations, including your self-presentation in social media. Did you know that it takes less than two-tenths of a second for an online visitor to make an interpretation of your account? And most likely this impression is made based on your…
One of the leading digital marketers Martin Jones is no slouch when it comes to social media strategy. Whether a blogger or writer, you need to build a platform and community hearing about your writings, finding your writings, admiring and discussing them, as well as bringing you conversions and income. Isn’t social media the best tool to…
It’s that time of the week again when you are ready to launch your well researched, interesting, infographic-filled content piece. You and your team, have logged in quite a few hours researching and processing the necessary data. The language is spiced up with eye-catching phrases and markers. You are absolutely confident that this article is…
Average email marketing open rates are fluttering at a tentative 17.62% and click-through rates at a miserable 3.69%. Times are tough. Between the current generation’s information overload and the abundance of digital choice marketers now have to deal with consumers who have wizened up. The spammy email just won’t do anymore. The email that provides poor information…
The internet is a seemingly infinite space of data if you know where to look. With billions of users interacting with and creating content, the term “gold mine” certainly comes to mind. As businesses, it’s important that we know how to tap into this raw data and how it can be used to inform our…
The key to maintaining business growth is to constantly be adding to your client database. Whether the people you are adding are ready to retain your services or purchase your product or if they are future clients, continual growth of your client list will mean continual growth of your business. But where do you find…
Sometimes, having too many options is not good. Content marketing can be a perfect example. How many channels and platforms offer customers an experience to engage with content? Social networks, blogs, and websites are only a few. There are streaming platforms, podcasting platforms, webinars, email — all kinds of different ways to serve content. Then,…
Stories have power over us. For the longest time, people have been using stories as a way to transfer knowledge. The practice had such a profound effect on us that, even today, we find it hard to turn away from story-driven content. We watch movies and TV shows, play video games, read books, even listen…
Irrespective of the size of the firm or industry, a content creator works with a goal in mind – create interesting material to inspire followers and ensure that they share it with others. This can be anything from an engaging article to the ultimate guide to the world’s best, mouth-watering choc-chip cookie. According to ‘Idigic social media…
You cannot seek your audience until you have identified them. What age group do you want to reach? What do they earn? Do they have specific values? You need these and other answers to get a clear and crisp picture of who your perfect customer is. Once you have determined this, it’s time to choose…