Not every social channel is great for marketing. In fact, we know Facebook Pages have died and Groups is making a huge comeback. Instagram reach is tumbling down and won’t work anymore (not as well) for many small businesses. YouTube videos are no longer hot unless you have a ton of subscribers or coverage. The social marketing ecosystem keeps…
Most brands would have noticed their organic Facebook reach has started to decline. This decline has been visible from late 2013. According to Ogilvy, organic reach has declined to 6%, a drop of 49% since October 2013. What is Organic Facebook Reach? “Organi reach refers to how many people you can reach for free on…
Why is a bigger and better email list important? Your email list is the biggest source of recurring traffic according to Neil Patel. I also think your email subscribers are the ones who believe you can deliver. I look at the email list as a list of trust and relationship. Here are some cool tactics you can use…
There are way too many social media sites and you may not be using the best ones or get the maximum exposure. StumbleUpon is often an underutilized source for traffic; it does not boast the same user volume like the big boys – Facebook and Twitter. It certainly has some moves you should check out….
So you have seen a watch online and think it’s nice but you recently bought one so you can’t really justify buying another one just yet. Boom, the same watch ad follows you online where ever you go. You might think this is strange or pure coincidence – it is not; this is a retargeting…
Content promotion or content marketing is about working smarter and not necessarily harder. Anyone can create content online with a small budget or even free of cost; whether the created content is of good quality is a different issue. An average piece of content can become a superhero content when combined with an outstanding marketing…
There are two kinds of tips. One that you give a taxi driver or waitress; this flows out of your pocket. The second type of tip is knowledge. What if this kind of tip was free? That’s even better. Today’s tips are the second kind, they are about the complex art of SEO or Search…
In the 90’s most things on the web was text-based; it’s not the case today. Consumers have a lot of options in this fast-moving world. The desire to keep moving has never been more prominent whether it is traffic on the road, fast food or even websites. Getting web users to your site is hard…
Although the importance of great user experience has been bandied around for years, and there has been plenty of talk about it, very few have really gone through the trouble of creating it. But, ever since Google and Facebook changed the way they analyze content and shifted their focus to prioritizing high-quality content over that…
Are you a small business website owner with no website design skills? Fear not, this infographic will show you 50 features to include on your website. There are a couple of options when it comes to designing a web page for your small business. You can, of course, always hire a professional web designer, but…
Admit it! All bloggers and content marketers dream of creating epic content. Content that spreads like wildfire in social media or any online marketing avenue for that matter is not a dream. We know most big names do it! We wish we knew what the secret ingredients are. Wouldn’t it be nice to find the components…
If you want to rank online, your content needs to stand out. It’s no longer enough to simply be better – you now need to be 10x better to really have a definite advantage that you can rely upon in the search results. Thankfully, the team at Siege Media has a recommended path to accomplish that. The below infographic,…
There are Billions of websites on the information super highway. Some quick ways of standing out from the crowd is with graphics, images, functionality and user experience. It is increasingly becoming more important to focus on website speed and load time. Google is putting more emphasis on the page load time factor and may even rank…
Keeping your WordPress site up-to-date is extremely crucial if you want to avoid Google penalty. Optimizing your website for users as well as search engines will ensure that you don’t lose out on traffic or ranking and as such, implementation of the best WordPress website maintenance practices and tips is important for the long-term health…
If you want to start a successful website, you must have a good web hosting provider. There are a lot of web hosting providers who offer different hosting services such as Shared Hosting, Dedicated Hosting, Cloud Hosting, WordPress Hosting, etc. You could host your website using any host type given above, but if you have…
The idea of taking charge of your own life is quite inspiring, right? Who doesn’t like to live life the way they want, earning a handsome amount of money working for themselves rather than for others? In fact, such aspirations pushed more than 500,000 adults in the US to start their entrepreneurial ventures every single…
The future landed 10 years ago, and with it an innumerable number of devices, technologies, methodologies, and trends has come with it to stay. Some studies foresee that by 2020 there will be 200 billion connected things. We are talking of course, about the era of IoT (internet of things). The IoT describes a model where…
Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again. More than 70 percent of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI…
The popularity of Amazon keeps growing, with no sign of slowing down. Many of us depend on Amazon and their two-day shipping and now more sellers are turning to Amazon to get their products out to consumers. Have you ever considered selling on Amazon? If so, this helpful infographic by Red Stag Fulfillment has everything that you need…
Google algorithm updates ensure that you get the best search experience with Google. 2016 also saw a good share of updates being rolled out, many of which had considerable impact on rankings. The first update which rolled out in January saw major fluctuations in rankings. The update was not confirmed by Google. But the search engine did…
Are you struggling to reach your target market? Have all your internet marketing campaigns so far fallen short of the target? Well, the internet industry is the most volatile and for you to stay ahead of the pack, you have to keep reinventing yourself. This calls for the injection of new ideas into your marketing…