Why some blogs take off and others don’t generate much traffic can seem completely random. In fact, the blogs that generate the most traffic often have several things in common, from content creation to social media sharing tactics. If you want to drive more traffic to your blog, create a strategic approach using certain strategies, like long-tail keywords and asking for shares, that have worked for other bloggers in the past.
Here are 6 easy tips to drive more traffic to your blog.
1. Know Your Audience
To come up with content and engage readers, you need to know who those readers are. Your blog needs a niche so you know where to focus your marketing efforts and how to find readers. Without a focus, you’ll end up creating a bunch of random content that doesn’t go together. Something may draw readers to your blog, but it won’t entice them to stay since they won’t see anything else that interests them.
In addition to nailing down your audience, you have to make sure you’re interested in your blog topic. Your posts will feel more authentic and you’ll have more motivation to write.
2. Use Good Design
If your blog has too many design elements or is hard to navigate, nobody is going to stick around long enough to read any posts, even if your posts are sensational. That’s especially true for your smartphone layout, which needs to be simplified and sleek to keep people on your site. More people are using smartphones with large, high-resolution screens, like the Samsung Galaxy S6 edge from T-Mobile, so make sure you add a few relevant pictures and videos to keep your readers engaged. On a fast network like T-Mobile, loading videos and pictures won’t be a problem. Don’t overdo it, though; if your layout is too busy it can detract from your message, especially on a phone.
3. Research Your Topics
Picking the right topics (and having more of them for generating that extra content) is another part of getting people to share and read your posts. You want your content to be either entertaining or educational, so it’s important to know what people in your industry are writing about and what they want to read about. Check out Quora and Buzzsumo to see what people are saying about your industry, and use that information to start generating ideas.
4. Create Good Titles
Why do posts go viral? Many times, it’s because the title is engaging. People click on interesting titles, and when they like the content, they share it. The type of titles that are popular right now promises something unexpected or interesting. When you create a new post, try out a few titles. Tweet about it and post it on your other social media with a different title to see if one gains more ground than the others.
5. Concentrate on Keywords
SEO is one of the most effective ways to get your blog pushed higher in Google search results. A lot of people just don’t understand how to do it right. What you need are long-tail keyword phrases (with three words or more) placed strategically through each post, and placed once in the title. Google some of the topics you want to write about, then see what phrases other people have searched at the bottom of the page. Check out the Google Keyword Planner to see which keywords are most likely to bring traffic to your blog.
6. Ask for Shares
Ask people to share or retweet your content! Social Bakers analyzed more than 350,000 tweets to discover whether asking for retweets (RTs) boosted the number of RTs a post got.
They discovered that it’s definitely effective: asking for an RT got an average of 73 retweets, whereas asking for nothing got an average of two.
Another way to entice people to share your content is to offer incentives: throw contests and giveaways where the price of entry is sharing your post or retweeting a tweet.
While you’re making an effort to drive traffic, remember: you started a blog because you were passionate about a topic. Don’t lose sight of that. Use these techniques to hone that subject so readers can find it more easily, but don’t let the methods replace your passion.
Top Image via Flickr by Rosaura Ochoa