Content Marketing as a concept sounds very simple; it is about creating great content that viewers would love to consume and promoting that content, so more users can find your magnificent piece of content. The content marketing process should have an end goal; the goal could be to get more leads, increase in sales or simply spread brand awareness.
Most businesses understand the role content marketing plays with search engines. Users spend more time searching Google for answers than asking a family member or friend. This is where content can help answer the questions posed by the users.
Unfortunately, since it hardly costs any money for anyone to create content online the pollution is very high.
Content marketing is often misunderstood by many beginners to be just promoting the content on social media – it is far from it. To get more mileage out of your content you need to promote in many different sources. That is exactly what this infographic has done; it provides you with more than 50 content marketing ideas. Remember not every channel is great for every piece of content or industry so take the time to evaluate your content’s ROI so you can cut the dead weight in the next round of content promotion.
Infographic source: Social Media Marketo
Some Content Marketing Ideas
- Try Quora and Reddit
- Share Expert’s Content in Your Social Channels to Build Up Reputation and Authority
- Paid Content Promotion with Outbrain, Taboola or StumbleUpon Ads
- Post Your Content on Medium and Find an Appropriate Publication
- Leverage SEO and Keywords
- Spy on Your Competitors to See:
- Which Influencers have Shared Their Content and
- Where They have got Links From
Conclusion
We have presented many content marketing ideas in a weekly format so it is easy to understand and it makes a visually compelling story. Each content promotion technique can take longer to master depending on knowledge, experience, team size and budget. The key is to gain experience, learn and be consistent with your content promotional activities.
WANT HELP WITH CONTENT MARKETING? Social Media Marketo – a social media management agency can help.
Hey Cent,
Generally, Content marketing means consistently creating and distributing information that is valuable and relevant to those people within a small business’s target audience. Ultimately, the goal is for our content to entice a consumer to do business with our company. Consistency is a key ingredient to a successful content marketing strategy. Publishing fresh content at a regular frequency, creating many opportunities for a target market to see the company’s name.
Creating a steady stream of fresh information on a variety of topics opens several avenues to drive traffic to a website through search, social media, traditional media and more which ultimately results in phone calls, orders or foot traffic. Marketing tactics that are already in place, such as pay-per-click advertising, digital banner ads, public relations efforts, social media accounts and search engine optimization don’t work as well without content to promote. Thanks for sharing your worthy information with us.
With best regards,
Amar kumar
Hi Amar,
Your comments would make a perfect intro or conclusion to this infographic. Thanks for taking the time to add value to this post and for sharing the post.
Cheers, Cent
Excellent content Cent Muruganandam. Content is very important for website ranking. Thanks for the sharing…
Glad you liked it and thanks for stopping by.
Cheers, Cent
Very informative post. Learn lots of new things from it. Thanks for the awesome share.
Hi Jaimin, you are very welcome and glad you think so.
This is indeed an in-depth article on this subject and who have done a great job to produce it. I enjoyed reading it, Thanks for sharing this article and have a great day
Hello Cent,
Just amazing explain by very great infographics. Although here nice tips and best information shared every time. Indeed today also best explanation.
Hi Salman,
Glad you liked the infographic post on content marketing. Hope it helps you.
Cheers, Cent