Can anyone do digital marketing?
Maybe, if they have the right tools and a mentor who can guide them.
Digital marketing is no longer a nice to have strategy in this day and age. It is now a must have. If you are not present digitally then you are losing out on tons of opportunity. And just being present digitally on a web site is not going to get you those opportunities either. You have to work to a strategy and follow a plan to strategically get potential leads and spread the word about your company or products.
Spending time on social media, planning keywords, creating interesting blog posts, placing digital advertisements should all be part of your digital marketing strategy. Digital marketing can sometimes be daunting if you don’t use the right tools. For example, you can post to different social media channels like Facebook, Twitter, LinkedIn directly or use a free tool like Buffer to manage and post content all from one place – saving you time and money.
Google keyword planner and Google analytics are no brainers in any list of great digital marketing tools. But tools like Slack are awesome if you work in a team and want to coordinate tasks between team members. Slack is a great communication tool that can be used for any team. You could be working on social media posts while another team member could be working on search engine optimization simultaneously and with Slack, you can communicate with your team members in real time.
So having the right tools is a must in the ever changing digital marketing landscape. Here is a list of 15 must have digital marketing tools that can help any internet marketer spread their wings in the digital world in an elegant and concise infographic. Infographic by Page Traffic.