Hi folks, this post is a tribute to my favourite authority bloggers. They have guided and mentored me in various ways and I thank them for their help, guidance, encouragement and support. The blogging lessons I have picked from them are simple but don’t let that fool you as they are very powerful. The good news is they are easy to incorporate or implement.
Ileane Smith: The Three C’s of Blogging Success
(1) Connection – Connect with fellow bloggers. Use networks like BlogEngage to promote your content and also to connect with other bloggers. Do not think of other bloggers as competition; blogging is more like a team sport. Fellow bloggers are the ones who are going to link to your valuable content and promote it.
(2) Collaboration – Work as a team and work together with other bloggers in your niche. You could cross promote each other’s posts or you could do a project together. Of course, not everyone will be interested to work collaboratively or take up your offer but don’t get disheartened. There is always a bigger and better opportunity waiting for you, just keep an open mind. Remember “everything is awesome,… when you are part of a team” – Emmet, The Lego Movie. (I know what you are thinking, I have a 5 year old kid and she has made me watch this movie at least a dozen times.)
(3) Confidence – You need confidence to approach a fellow blogger, especially if they are an established or authoritative blogger. You also need confidence in your ability to produce quality content so you can promote it without a second thought. Just keep plugging away and the confidence will build up over time. Just believe and be natural.
Note: Cash and Content are not included in the Three C’s of Blogging Success.
Sue Anne: Successful Blogging Blueprint
Successful Blogging Blueprint = Awesome Content + Free Traffic + A Great Offer
All three components of the Blueprint must be strong in order to succeed; a weak leg will make it hard to keep up with the herd.
(4) Awesome Content – You will be going nowhere without great content; this is your first priority, so focus on that. Awesome content is not something that showcases your talent alone; it has to be very useful and informative to the reader. Giving tips on how to change your password is not awesome; in fact you could search in Google and get a million results. Find a way to present your content in an interesting and different way. If you don’t stand out, you don’t stand a chance. This Infographic can give you some pointers to creating awesome content.
(5) Free Traffic – Write SEO friendly content and Guest Post. SEO friendly content can bring in organic traffic. Guest Blogging will give you backlinks, recognition and some free traffic. This is also an awesome idea to network with fellow or authoritative bloggers.
(6) A Great Offer – Awesome content and free traffic puts nothing in your pocket and you need to know how to monetise your blog. You can promote a product or service with a great offer. You don’t have to start with your own product or service; it could simply be an affiliate product. If you are not comfortable creating your product or service then you can create it further down in your blogging journey. I do not recommend products that I haven’t tried, but your product promotion is up to you. I would also suggest you build traffic and viewership first before looking too much into selling.
Pat Flynn: Mistakes, Content Format and Smashing Post
(7) Share Your Lessons Learned, Pains and Struggles – Have you made a mistake recently? Who hasn’t right, why not write about it? People can connect with you when you write about your struggles, mistakes and how you will rectify them. This also shows you are human.
(8) Deliver Content in a Different Format – Have you been delivering only text content? Have you not tried a podcast or video yet? Now is the time to go out of your comfort zone and get cracking. Your first few attempts are not going to be world class but that’s not the objective; it is about providing variety to your viewers and also another platform to promote your content, like YouTube for example. Check out this infographic for more details on content repurposing.
(9) Create a Smashing Blog Post – In other words, create something epic. You can get backlinks, traffic and even some credibility by using this strategy. Do your research and trust your ability. Build something big and go get some links and traffic.
Zac Johnson: Brand, Money and Promotion
(10) Build a Brand not a Blog – Create a brand people will recognise, trust and follow. The brand is independent of how search engines work or change. Ultimately, you want people to type in your URL directly into the browser without going through the search engines. Provide quality content and products that are useful to people in order to start building your brand.
(11) Understand Monetization Strategies – Most bloggers want to make money with their blog, so it’s important to know what are the monetization strategies you can implement to achieve this goal. Google AdWords or similar is just a starting point. There are membership sites, affiliate products, creating your own product or service, building a mailing list, offering Amazon or eBay products are all examples of monetisation strategies. Remember, build your brand first but have an understanding of the various monetisation strategies. You don’t want to be in a situation where you have started your blog but do not know how to make money.
(12) Avoid Promotional Posts – Use your posts to provide information and connect with your audience. Avoid heavily promotional posts. Viewers to your website will most likely land on one of your blog posts and if they see you selling; they will disappear. You can use other sections of your site to promote and sell various things but try to keep your posts clean. You don’t want your site visitors to feel like a ‘deer caught in the headlights’ while crossing the road.
For peace read books, for success read books and take actions ― Amit Kalantri.
Sometimes, simple lists are very powerful and this one is. They are easy to implement and action; they don’t take weeks. So what are you waiting for?
- Ileane Smith – BasicBlogtips.com
- Sue Anne – SuccessfulBlogging.com
- Pat Flynn – SmartPassiveIncome.com
- Zac Johnson – BloggingTips.com