In the age of content marketing, having some valuable content isn’t enough. You need to have lots of it to make it in content marketing. An arsenal of content that you can distribute through your blog, your social networks, and guest posts is what you need to build a business around content.
Not only is it important to crank out new, valuable content at a rapid rate. It’s becoming more and more vital as content marketing evolves.
The constant theme of content marketing is to provide as much free value to your audience as possible. Cranking out new content comes down to finding more time, increasing your efficiency, and preparing for each piece of content you write. These are the 10 actionable tactics that you can start using today to rapidly crank out new content.
#1: Construct A List Of Blog Post Ideas
I never start writing a blog post until I have at least five ideas to choose from. The moment I don’t have ideas to choose from, I stop typing and begin to think of those ideas.
Having some blog post ideas to choose from is essential to cranking out new content. Staring at the blank screen doesn’t work. That leaves you frustrated as you struggle to come up with new ideas.
In life, we sometimes feel like we struggle to eventually get what we want, but why struggle when you don’t have to?
Once you construct that list of blog post ideas, your mind shifts from thinking of new blog post ideas to thinking of ways to improve the blog post you’re currently writing.
It’s easier to crank out an epic blog post when you are completely focused on that blog post instead of having some of your focus on thinking about your next blog post idea.
These are some of the methods that help me come up with more blog post ideas.
1. Modify titles of past blog posts to change the topic
2. Look at other blogs in my niche for inspiration
3. Write about something I recently learned from a book, blog post, video, or podcast
The more methods you can think of for getting blog post ideas, the better. I encourage you to spend 30 minutes of your day writing down as many ideas as you can without interruption.
My three methods will help you come up with a bunch of blog post ideas. These 25 methods will make the sky the limit.
#2: Construct an Outline for Each Blog Post Idea
After you write all of your blog post ideas, it’s still not the time for you to write new content. There is one more step you must take before you write your blog posts.
Having the idea on its own does not ensure you’ll avoid staring at the blank screen and feel frustrated in the process.
Creating an outline is the next critical step. The outline lets you know how your blog post will start and end.
For this blog post’s outline, I wrote the title and listed all 10 tactics I would discuss before writing a single word for this blog post. For this particular outline, I went in greater detail than usual. Each tactic was accompanied by 1-2 sentences in the outline.
The more effort you put into your outline, the better your blog post will be. If you are aiming to write a lengthy blog post, write a lengthy outline.
The outline you write dictates the value and length of your blog post. Outlines are as integral for writing blog posts as a business plan is for the business.
#3: Write the Content without Any Interruptions
Once you have the idea and an outline, you are ready to start writing. Even then, it’s difficult to crank out new content. Every person performing any activity is surrounded by potential distractions.
Each time you are writing a blog post, you could potentially go on Facebook, surf YouTube, listen to the radio, and get distracted by a bunch of other things.
If you get distracted once, it’s easy to remain distracted for a long period of time and forget about writing the blog post.
When I write my blog posts, I create an environment that prevents distraction. If I don’t need the internet, I’ll turn off my WiFi and remove the Safari app off the dashboard. Same thing for the Mail icon. If I don’t see the mail icon, I don’t have a cue to check my inbox.
I never have my iPhone near me when I type my blog posts. If it’s nearby, I set notifications to off so I can’t be disturbed.
When I have to add an image to my blog post, I will write something like [ADD IMAGE HERE] so I can continue writing without interruption or losing my place. I find the pictures later.
Every picture in any of my blog posts started as [ADD IMAGE HERE].
Your attention is more valuable than you think. Advertisements, distractions, and people are fighting for your attention. When you are writing your content, that content deserves your utmost attention.
The next time you write a blog post, get a sticky note. Anytime you get distracted, write down what distracted you on that sticky note. After you write the blog post, look back at that sticky note and think of a plan to reduce or eliminate the frequency of those distractions.
#4: Use the Same Writing Style for Each of Your Blog Posts
All of the blog posts I write are written in the same style. I list my methods, go deep into each method, and provide a conclusion that entices interaction.
Having this writing style makes it easier for me to focus on writing my content. I don’t think about how I will present my content because a systematized writing style guides me. The only thing I have to do is write the content.
Look at each of your blog posts and search for patterns. The more patterns you detect, the easier it is to detect your writing style.
I like to write in short paragraphs with a few sentences. If I discussed each of my tactics in a giant wall of text, I would create a bad reading experience.
To write valuable content, you must present it in a way that is easy for your visitor to read and understand. My writing style addresses that with the short paragraphs.
If you take 10-15 minutes to nail down your writing style (it may take you less time depending on your experience), you’ll save yourself time in the long-run and write better content. The fewer things you think about while writing your content, the better.
If you haven’t crafted your writing style yet, these are some good pointers to help you get started.
#5: Jot Some Notes Right before Breaks
No matter how efficient you become and how great you are at blocking distractions, you will face some interruption.
For instance, if you have an appointment with a colleague in 30 minutes and can only afford to write your blog post for 10 minutes without the risk of being late, you probably won’t finish the blog post.
In those situations, jotting a quick note or two based on your current writing flow will make it easier for you to reclaim your train of thought when you come back.
In most cases, this form of note taking will only require 5-10 seconds of your time. It will save you minutes of thinking when you return to your computer after chatting with that colleague.
When I take these notes, I’ll write in big, unmissable capital letters what I would have written about if I had more time. Remembering these ideas makes it easier to get back into the writing flow sooner.
#6: Hire an Editor
Hiring an editor will make your content better. It’s never good for you to proofread your content because there will always be a level of bias. Having a fresh set of eyes reviewing your content is better than you reviewing your own content.
When we finish up a piece of content, we think it’s the best in the world. I know that when I finish writing this blog post, I’ll think it’s the best in the world.
The editing process will then reveal the mistakes I made with this content. Don’t make the mistake of viewing editing primarily as a way to see what’s wrong with your content.
Editing makes your content much better than it is at grabbing attention and providing an awesome experience for your readers.
Outsourcing the editor will also save you time which you can use to write more blog posts. I can tell you from experience that editing is tedious.
That’s probably one of the first tasks you would want to outsource along with creating pictures.
#7: Transcribe Your Blog Posts
We speak much faster than we type. The average person types between 38-40 words per minute while professional typists can type on average 65-75 WPM. When I hit a groove, I can hit the 80-90 WPM range.
You don’t have to be in any type of groove to speak that many words. In a friendly conversation, the average person speaks at a rate of 110-150 WPM.
The average speaker will say more words in a given minute than I can type in a given minute on my best day.
I rarely transcribe my blog posts because I prefer to write a little slower so I can think about my content. I think of the writing process as making a fabulous recipe. Transcription is almost never a part of that recipe for me.
Some people live by transcribing their content, and it’s worth a look. I have gotten several of my courses transcribed, and just through those transcriptions, I suddenly have a 10,000+ word outline of a new book.
You can hire someone to transcribe your videos, podcast episodes, or training courses into text that you can turn into a blog post.
You can also speak into your computer and watch the words pop up on your screen.
If you haven’t tried transcribing your content, I recommend giving it a try. Although transcribing doesn’t work for everyone, it’s a more efficient way to get the words on the screen.
No one’s stopping you from doing both. You can combine typing and transcribing if that’s what feels best for you. After the blog post is done, send it off to an editor.
#8: Give Yourself Stretch Goals
The bigger you set your goals, the more you get accomplished. In Smarter Faster Better, Charles Duhigg talks about stretch goals.
It is proven that if you give yourself goals that require you to stretch far out of the comfort zone, you’ll get more done.
Each time I find myself hitting a groove and consistently writing the same number of blog posts each week, I’ll always stretch.
I recently came up with the idea of writing 1 guest post every day for the next 30 days. To achieve that milestone, I had to write several blog posts for my blog first.
I usually write 2-3 blog posts in a given week for my blog. The week before I started my guest blogging goal, I managed to write 10 blog posts for my blog. Each of those blog posts ranged from 1,000 to 2,000 words and one of those blog posts was 6,000 words.
If you are comfortable with writing two blog posts each week, ask yourself to write five blog posts the following week. Don’t be afraid to stretch.
The more you stretch, the more creative you’ll be at finding new ways to get the work done.
Challenge yourself to write an extra blog post this week and you’ll have added motivation to crank out your content sooner. The art of cranking out content involves the proper methodology, but you need the right mindset to make the methodology happen.
#9: Content Redistribution
Who says you can’t use the same piece of content more than once? If you are not leveraging content redistribution, then you are missing out on one of the greatest content marketing opportunities.
A blog post can be turned into a LinkedIn post, a Medium post, a SlideShare, a YouTube video, a section in a book, a section in a training course, a podcast, and they can even act as inspiration for a live streaming idea.
There are more ways to redistribute your content, but I just shared how you could turn one blog post into eight other pieces of content.
Here are two things you need to know about content redistribution. The first thing is that your content should be slightly different on each platform. Word your LinkedIn post and Medium post slightly differently. Mention one thing in the LinkedIn post that you don’t mention in the Medium post and vice-versa.
The second thing is that if the workload feels too tough, you can get a team of people to help you out. If I had to do all of the redistribution of all my content on my own, I wouldn’t have time to pursue new opportunities.
Have a team help you out with the content redistribution.
#10: Use This Ultimate Checklist to Save Time
When you are finally done with the blog post and eager to click the publish or schedule button, resist the urge.
If you haven’t looked over your blog post with this ultimate checklist in mind, your blog won’t live up to its fullest potential. Why crank out all of that content if no one sees it?
Depending on each blog post, following the ultimate checklist will add 5-20 minutes to the process. But if you write blog posts with the ultimate checklist in mind, your blog posts will be optimized for success.
You’ll add more time to the writing process, but you’ll shave off time in the audience building game. The larger your audience, the easier it is to make revenue and continue.
That large audience has the power to help you escape your 9 to 5. Imagine how much time that would save you.
Rapidly cranking out new content is a habit that gets developed over time. You can’t start blogging today and immediately reach the point where you can write 10 blog posts each week.
If you commit to cranking out new content each day, even if it’s just for 15 minutes on some days, you’ll eventually become a pro at it.
What are your tips for cranking out new content? Did one of these tips resonate with you the most? Sound off in the comments section below.